JBS Faculty

Name : Dr. Shakshi Singhal
Qualifications : Ph.D. (Operational Research), M.Phil. (Operational Research), M.Sc. Operational Research, B.Sc. (Hons.) Computer Science
Work Experience : years
Research Interests : Innovation Diffusion Modeling, Marketing Management, Technology Management, Software Reliability Modeling, Data Analytics, Operations Research, and Management Science
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Biography

Dr. Shakshi Singhal is currently an Assistant Professor at Jaypee Business School, JIIT University, Noida. Before this, she was associated with Delhi School of Professional Studies & Research, a college affiliated with GGSIP University, Delhi, as Guest Faculty. She has also worked as a Research Assistant on an ICSSR funded Major Research Project at Delhi School of Management, Delhi Technological University, Delhi. She has obtained her Ph.D. in Operational Research from the University of Delhi. Besides this, she also holds M.Phil and M.Sc degrees in Operational Research from the University of Delhi. She received her B.Sc. (Hons.) degree in Computer Science from the University of Delhi. She is a lifetime member of the Society for Reliability Engineering, Quality and Operations Management (SREQOM). 

She has authored several papers presented to prestigious conferences and published research papers in international journals of high repute such as Technological Forecasting & Social ChangeJournal of Management AnalyticsInternational Journal of Service Operations and Informatics.

PUBLICATIONS:

PAPERS IN REFEREED INTERNATIONAL JOURNALS:

{C}{C}{C}·       {C}{C}{C}Singh, O., Singhal, S., & Anand, A. (2021). Multigenerational modeling incorporating time lag in innovation adoption, International Journal of Services Operations and Informatics, DOI: 10.1504/IJSOI.2021.10039376 (Indexing: Scopus, CiteScore: 0.9, SNIP: 0.368) (E-ISSN: 1741-5403).

{C}{C}{C}·       {C}{C}{C}Singhal, S., Anand, A., & Singh, O (2020). Studying dynamic market size-based adoption modeling & product diffusion under stochastic environment, Technological Forecasting and Social Change, 161, 120285, DOI: https://doi.org/10.1016/j.techfore.2020.120285 (Indexing: SSCI, Scopus, Impact factor: 8.593, CiteScore: 12.1, SNIP: 3.037, ABDC Listed) (E-ISSN: 0040-1625).

{C}{C}{C}·       {C}{C}{C}Anand, A., Singhal, S., & Singh, O. (2020). Optimal advertising duration for profit maximization, Journal of Management Analytics, 7(3), 458-480, DOI: 10.1080/23270012.2019.1702904 (Indexing: ESCI, Scopus, CiteScore: 6.5, SNIP: 3.037, ABDC Listed) (E-ISSN: 2327-0039).

{C}{C}{C}·       {C}{C}{C}Singhal, S., Anand, A., & Singh, O. (2019). Understanding Multi-Stage Diffusion Process in Presence of Attrition of Potential Market and Related Pricing Policy. Yugoslav Journal of Operations Research, 29(3), 393-413, DOI: https://doi.org/10.2298/YJOR180315001S (Indexing: Scopus, CiteScore: 1.2, SNIP: 0.768) (E-ISSN: 2334-6043).

{C}{C}{C}·       {C}{C}{C}Singhal, S., Anand, A., & Singh, O. (2019). SDE based Generalized Innovation Diffusion Modeling, International Journal of Mathematical, Engineering and Management Sciences, 4(3), 697-707. DOI: https://dx.doi.org/10.33889/IJMEMS.2019.4.3-055 (Indexing: ESCI, Scopus, CiteScore: 1.6, SNIP: 0.682) (E-ISSN: 2455-7749).

{C}{C}{C}·       {C}{C}{C}Aggarwal, R., Anand, A., Singhal, S., & Bisht, M. (2019). Dependency and time delay based innovation adoption modeling.  Mathematics in Engineering, Science & Aerospace, Cambridge Scientific Publishers Ltd, 10(2), 281-290, DOI: http://nonlinearstudies.com/index.php/mesa/article/view/1948 (Indexing: Scopus, CiteScore: 1.3, SNIP: 0.348) (E-ISSN: 2041-3165).

PAPERS IN CONFERENCE PROCEEDINGS:

{C}{C}{C}·       {C}{C}Anand, A., Singhal, S., & Singh, O. (2016, September). Multi-stage diffusion dynamics based on optimal control theory. In Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO), 2016 5th International Conference (pp. 100-106). IEEE. DOI: 10.1109/ICRITO.2016.7784934 (IEEE Conference Publication) (Indexing: Scopus) (E-ISBN: 978-1-5090-1489-7).

PAPERS IN EDITED BOOKS:

{C}{C}{C}·       {C}{C}{C}Anand, A., Singhal, S., & Singh, O. (2018). Revisiting Dynamic Potential Adopter Diffusion Models under the Influence of Irregular Fluctuations in Adoption Rate. In Nita H. Shah & Mandeep Mittal (Eds.), Promoting Business Process Improvement through Inventory Control Techniques, (pp. 499-519), Pennsylvania: IGI Global. DOI: 10.4018/978-1-5225-3232-3.ch026 (Indexing: Scopus) (E-ISBN13: 9781522532330).

{C}{C}{C}·       {C}{C}{C}Anand, A., Singhal, S., Panwar, S., & Singh, O. (2018). Optimal Price and Warranty Length for Profit Determination: An Evaluation Based on Preventive Maintenance. In P. K. Kapur, Uday Kumar, A. K. Verma (Eds.), Quality, IT and Business Operations (pp. 265-277). Springer, Singapore. DOI: https://doi.org/10.1007/978-981-10-5577-5_21 (E-ISBN: 978-981-10-5577-5).

 

CONFERENCE PRESENTATIONS:

{C}{C}{C}·       {C}{C}Presented a paper titled “Modeling Technology Diffusion Considering Irregular Fluctuation in Potential Market Size” at 10th International Conference on Quality, Reliability, Infocom Technology and Business Operations, Hotel Himalaya, Lalitpur, Nepal, June 18-21, 2019.

{C}{C}{C}·       {C}{C}Presented a paper titled “Time Lag based Diffusion Model for Multigenerational Products” at International Conference on Recent Trends in Engineering, Technology and Business Management (ICRTETBM’2019), Amity University, Noida, February 20-22, 2019.  

{C}{C}{C}·       {C}{C}Presented a paper titled “Determining Optimal Advertising Escalation and Termination Time for Profit Maximization” at 9th International Conference on Quality, Reliability, Infocom Technology and Business Operations, (ICQRITBO’2018), Conference Centre, University of Delhi, Delhi, December 27-29, 2018.

{C}{C}{C}·       {C}{C}Presented a paper titled “SDE based Generalized Innovation Diffusion Modeling” at 3th International Conference on Mathematical Techniques in Engineering Applications (ICMTEA2018), Graphic Era Deemed to be University, Dehradun, December 7-8, 2018.

{C}{C}{C}·       {C}{C}Presented a paper titled “Understanding Multi-stage Diffusion Process in context of Product Dis-adoption and Related Pricing Policy” at 8th International Conference on Quality, Reliability, Infocom Technology and Business Operations, Amity University, Noida, February 8-10, 2017.

{C}{C}{C}·       {C}{C}Presented a paper titled “Multi-Stage Diffusion Dynamics based on Optimal Control Theory” at 5th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions), Amity University, Noida, September 7-9, 2016.

{C}{C}{C}·       {C}{C}Presented a paper titled “Discrete formulation of multi-stage diffusion dynamics for profit determination” at International Conference on Recent Advances in Optimization Theory and Applications, University of Delhi, Delhi, January 30-31, 2016.

{C}{C}{C}·       {C}{C}Presented a paper titled “Modeling multi-stage diffusion process incorporating price: A study under dynamic environment” at 7th International Conference on Quality, Reliability, Infocom Technology and Business Operations, University of Delhi, Delhi, December 28-30, 2015.

 

CONFERENCES/WORKSHOPS ORGANIZED:

  • Technical Committee Member of 10th International Conference on Quality, Reliability, Infocom Technology and Business Operations, Hotel Himalaya, Lalitpur, Nepal, June 18-21, 2019.

{C}{C}{C}·       {C}{C}Organizing Committee Member of International Conference on Recent Trends in Engineering, Technology and Business Management (ICRTETBM’2019), Amity University, Noida, Uttar Pradesh, February 20-22, 2019.

{C}{C}{C}·       {C}{C}Organizing Committee Member of 9th International Conference on Quality, Reliability, Infocom Technology and Business Operations, University of Delhi, Delhi, December, 27-29, 2018.

{C}{C}{C}·       {C}{C}Technical Committee Member in 1st International Conference of Association of Inventory Academicians and Practitioners (AIAP) on Emerging Trends in Inventory, Supply Chain & Reliability Modeling (ETISCRM 2018), University of Delhi, Delhi, December 21-23, 2018. 

{C}{C}{C}·       {C}{C}Organizing Committee Member in 8th International Conference on Quality, Reliability, Infocom Technology and Business Operations, Amity University, Noida, February 8-10, 2017.

{C}{C}{C}·       {C}{C}Organizing Committee Member in 7th International Conference on Quality, Reliability, Infocom Technology and Business Operations, University of Delhi, Delhi, December 28-30, 2015.

 

ACHIEVEMENTS:

{C}{C}{C}·       {C}{C}Awarded with the certificate of appreciation for the exemplary contribution as coordinator/organizer in the flawless accomplishment of the 9th International Conference on Quality, Reliability, Infocom Technology and Business Operations (Trends and Future Directions) held during 27-29 December 2018, at University of Delhi, India.

 

MEMBERSHIP OF PROFESSIONAL BODIES:

{C}{C}{C}·       {C}{C}{C}Lifetime member of Society for Reliability Engineering, Quality and Operations Management (SREQOM)