Guidelines for Authors

Guidelines for Abstract Submission:

Abstracts should not be longer than 600-700 words each, 12 pt. Font, Times New Roman, Line Spacing 1.5, summarising the mission and objective of the manuscript. Keywords: Following the Abstract, a list of 5-10 keywords should be included in the manuscript. These keywords should be common indexing terms. Keywords should appear in the manuscript or be related to the main thrust of the manuscript.

Guidelines for Manuscript Submission:

All Manuscript Submissions should follow the below requirements:

1. Length: The length of the submitted manuscript should fall between 5,500 to 8,000 words and appear in 12pt, singlespaced text, left-justified.

2.Copyediting and proofreading: Manuscripts should be submitted grammatically and stylistically adequate. It is required that manuscripts be submitted as a copy edited and proofread document, including proper use of the English language, proper grammatical structure, and correct spelling and punctuation.

3. Quantitative analysis: All manuscripts should have empirical justifications of outcomes.

Originality of manuscripts- Only original and previously unpublished manuscripts will be accepted for publication.

Manuscripts should be submitted as an email attachment in .doc or .docx. The main body of the e-mail message should contain the title of the paper and the names and addresses of all authors. Manuscripts must be in English.

All manuscripts undergo a double-blind peer-review process. Manuscripts should be stripped of identifying information of the author and co-authors.

A cover page should accompany the manuscript and include all contact information for all manuscript authors (affiliation, postal address, email address, and phone number).

Manuscripts should include a thorough literature review and adequate reference citations to support the arguments and methodology of the research study (manuscript should include approximately 25-30 references to assert a high level of rigor). All material that is paraphrased or quoted from another source is substantiated with an in-text reference citation. Manuscripts and references must strictly follow APA (American Psychological Association) style.References should relate only to the material that is cited within the content of the manuscript and may not include any bibliographic references that do not associate directly with the content of the manuscript. References should be in alphabetical order and not numbered in the text or in the reference list. Please do not include any abbreviations.

A sample format for references is included below-

Journal article: Aggarwal , P . ( 2004 ). The effects of brand relationship norms on consumer attitudes and behavior . Journal of Consumer Research 31 (1) : 87 – 101 .