About the Programme
Changing business environment has challenged conventional business practices to maintain competitive advantage for organizations. To manage business organizations it is necessary to develop competencies that will help them understand and predict uncertainty. It is only possible through progressive research and analysis. Research competency helps in data handling, forecasting, and problem solving, thereby helping to approach the business and research problem in a systematic way.
The rise of Bigdata analytics is helping the world economy and business at large for more predictable behavioral pattern of consumers. Business Research and Analytics programme is designed for those management/ research professionals who are interested in research or conducting research for enhancing knowledge in business and management, social sciences, and also for those working in contemporary areas of management to use business analytics for better decision making in their respective organizations.