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Learning Outcomes
After attending the programme, participants will acquire:
- Understanding need for research in business and management
- Familiarity with research process and methodology
- Developing skills for review of literature, rationale and research objectives
- Understanding of hypotheses formulation and testing
- Knowledge about data collection and preparation
- Presentation of data both in visual and inferential format
- Application of tools and techniques in business research and analytics
- Hands-on SPSS, AMOS and Tableau software
- Scientific Reporting