Home Faculty Core Faculty – JBS Dr. Arun Kumar Deshmukh


JBS Faculty

Name : Dr. Arun Kumar Deshmukh
Qualifications : PhD (Marketing & SCM) from FMS, BHU, Varanasi, MBA (Marketing), EPYP (IIM-Calcutta), FDPM (IIM-Indore).
Work Experience : More than 9 years
Research Interests : Demand and Supply Chain Management, Retailing, Sales and Channel Management, and Services Marketing.
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Biography

Dr Arun Kumar Deshmukh is currently assistant Professor (senior grade) at JBS. He has more than nine years of experience in academics and industry. Prior to this assignment, he has worked with TAPMI School of Business, Manipal University Jaipur, BHU, Varanasi, IIM Lucknow , JNU, Jaipur, and IBS Kota. His industry affiliations include Malayala Manorama, Dainik Bhaskar, and Bajaj Electricals.

Dr Deshmukh has been awarded with three national level fellowships of repute during his doctoral research i.e., UGC-JRF/SRF, ICSSR-National Doctoral Fellowship, and MHRD Fellowship at FMS, BHU. He was also selected for Emerald Research Program in 2014, UK. His four research papers have been awarded as the best papers in various international and national conferences such as Indian Commerce Association (ICA) conference, Industry Academia Summit at BHU. He has also won the Capstone Business Simulation competition held at IIM Indore in 2010. He is the reviewer for several reputed journal from Emerald, Inder Science, and Science Direct. He has the membership of several professional such as AIMA, ISMCDM, MTC Global etc.

Publications:

Journal

  1. Deshmukh, Arun Kumar & Mohan, Ashutosh (2017). Analysis of Indian Retail Demand Chain using Interpretive Modeling with Journal of Modeling in Management (JM2), Vol. 12 (3), pp. 322 - 348. ISSN:1746-5664 (Emerald/ SCOPUS/ABDC listed).
  2. Deshmukh, Arun Kumar & Mohan, Ashutosh (2016). What Better Defines Demand Chain Management? With PRiMa: Practices and Research in Marketing, Vol. 7 (1/2), pp. 8-24. ISSN:2230-844X. (UGC J.No.-48077)
  3. Deshmukh, Arun Kumar & Mohan, Ashutosh (2016). “Demand Chain Management (DCM): The Marketing and Supply Chain Interface Redefined” with IUP’s Journal of Supply Chain Management (IJSCM), Vol. XIII (1), pp. 20-36. ISSN:0972-9267. (UGC J.No.42911)
  4. Deshmukh, Arun Kumar & Mohan, Ashutosh (2016). “Modeling Demand Chain Management (DCM) Processes for Indian Retailing” with the Journal of Supply Chain Management and Systems (JSCMS), Vol. 5 (2), pp. 13-21.ISSN: 2277-1387. 7. (UGC J.No.48989)
  5. Deshmukh, Arun Kumar & Mohan, Ishi (2016). The Spiritual Materialism: A Balancing Orientation for Life with MulyaVimarsh (MCEV, BHU, Varanasi, Vol. 9 (17/18), pp. 184-194. ISSN:0976-3694. 7. (UGC J.No.41582)
  6. Deshmukh, Arun Kumar & Mohan, Ashutosh (2015). “Exploring Consumer Preferred Food Attributes in India” with Gurukul Business Review (GBR), 11, Spring 2015, pp. 55-60. ISSN: 0973-1466. 7. (UGC J.No.47496)
  7. Mohan, Ashutoshand Deshmukh, Arun Kumar, (2013). “Conceptualization and Development of a Supply Chain-Customer Relationship Management (SC2R-M) Synergy Mode” with the Journal of Supply Chain Management and Systems (JSCMS), 2(3), pp. 9-25. ISSN: 2277-1387. 48989)
  8. Deshmukh, Arun Kumar (2013). “Strategic Perspective to Knowledge Management” with Growth-A Journal of MTI, SAIL, 41(2), July-September, pp. 12-19. ISSN: 2249-6394. 7. (UGC J.No.43198)
  9. Deshmukh, Arun Kumar, Mohan, Ashutosh& Mohan, Ishi (2013).“The Grand Vision of Mahamana and Scientific Spirituality: An Exploration”with Prajna-BHU Research Journal, 59 (2), July-December, pp.141-146. ISSN: 0554-9884. (UGC J.No.40998)
  10. Deshmukh, Arun Kumar & Khatri, Deepak (2012). “Agricultural Insurance in India: A Paradigm Shift in Indian Agriculture” in IJRESS Vol. 2(II), pp.138-150. ISSN 2249-7382.(UGC J.No.48858)

Hindi Publications

  1. Deshmukh, Arun Kumar & Mohan, Ashutosh (2016). Bharat ke Ratna Mahamana Malviyajike Jeevan ke Kuchh Avismarneey Sansmaran with Prajna--BHU Research Journal, Vol. 61(2), pp. 240-243. ISSN: 0554-9884. 7. (UGC J.No.40998)
  2. Deshmukh, Arun Kumar & Mohan, Ashutosh (2016). Nirmal Ganga Jan Abhiyan: Nirmalaur Aviral Ganga hetu ek Apratim Prabandhkeey Kaushal ka Udahran. Pragati:BHU Research Journal, Issue 4. ISSN:2321-2934. (UGC J.No.44489)
  3. R. Kumar; Deshmukh, Arun Kumar and Maurya, Ajeet (2016). Praabndh Shiksha ka Alok Kedra: Prabandh Shashtra, Sansthan, kasha hindu vishwavidyalaya. Pragati: BHU Research Journal Issue 4. ISSN:2321-2934. (UGC J.No.44489).

Case Authored

  1. Deshmukh, Arun Kumar (2016). A case on‘Indus Institute of Management’ with a textbook on ‘CB(Consumer Behavior): A South Asian Perspective’ authored by Barry J. Babin | Eric G. Harris | Ashutosh Mohan (4LTR Press, Cengage Learning, USA), pp. 359-362.ISBN: 9788131530719.
  2. Deshmukh, Arun Kumar (2016). A case on‘The Digital Glitches’with a textbook on ‘CB(Consumer Behavior): A South Asian Perspective’ authored byBarry J. Babin | Eric G. Harris | Ashutosh Mohan (4LTR Press, Cengage Learning, USA), pp. 262-265.ISBN: 9788131530719.
  3. Deshmukh, Arun Kumar & Mohan, Ishi (2016). A case on‘Cadbury: KuchhMeethaHo Jaye’ with a textbook on ‘CB(Consumer Behavior): A South Asian Perspective’ authored byBarry J. Babin | Eric G. Harris | Ashutosh Mohan (4LTR Press, Cengage Learning, USA), pp. 178-180.ISBN: 9788131530719.

Development of Student and Teacher Handbook for NCERT under NSQF/NVQF

  1. Deshmukh, Arun Kumar (In Press). Logistics Management-Introduction to Consignment Tracking. To be published by NCERT.
  2. Deshmukh, Arun Kumar (In Press). Logistics Management-Equipment Handling for Consignment. To be published by NCERT.
  3. Deshmukh, Arun Kumar (In Press). Logistics Management-Consignment Tracking Process. To be published by NCERT
  4. Deshmukh, Arun Kumar (In Press). Logistics Management-Organizing Computer and Documentation. To be published by NCERT.

Book Chapters

  1. Deshmukh, Arun Kumar & Mohan, Ashutosh (2017). Prioritizing and Analyzing Demand Chain Management (DCM) Processes in Indian Retailing with Applying Predictive Analytics Within the Service SectorEditors: RajendraSahu, Anil Kumar, Manoj Dash, by IGI, Global, USA, pp. 157-175. ISBN: 9781522521488.
  2. Deshmukh, Arun Kumar; Mishra, OnkarNath& Gupta, Saurabh (2017). ‘Aadarsh Gram Jayapur: Demystifying a Tale of Rural Development’ in R. Kumar & S.K. Dubey & S.P. Singh (Ed.), Rural Development and its Different Dimensions. New Delhi: Bharati Publications, pp.85-99, ISBN: 97893347560.
  3. Deshmukh, Arun Kumar & Mohan, Ashutosh (2016). ‘Managing the Demand Chain in Practice at ‘Creyate’ Using SAP-LAP Framework’ in A. Chakraborty, S. Srivavatava, A. Mohan, R. Kumar & P.V. Rajeev (Ed.), Management Practices in Next Generation Organization. New Delhi: Bharati Publications, pp.57-69, ISBN: 9789385000980.
  4. Nath, Tribhuvan; Deshmukh, Arun Kumar & Singh, Abhilasha (2012). ‘Clustering of Agro-food SMEs for Efficiency of Supply Chain: A Porter’s Diamond Framework’ in Management in the new World Order. Tata McGraw Hill, pp. 291-297. Tata McGraw Hill, 2012. ISBN: 9781259028243
  5. Mohan. Ashutosh, Deshmukh, Arun Kumar, & Mohan, Ishi (2012). ‘Industry Responsive Academia: A Socio-Strategic Perspective of Higher Education’ in S.K. Singh & H.P. Mathur (ed.), Economic Development through Educational Excellence pp. 34-51. Excel India Publishing.ISBN: 9789382062622
  6. Deshmukh, Arun Kumar & Mohan, Ashutosh (2012). ‘Role of Relationship Marketing in Demand Chain Collaboration’ in Alok Kumar Rai, Usha Kiran Rai & S.K. Singh (ed.) Exploring Customer Dynamics: A Relationship and Behavioural Approach. Himalaya Publishing House, India, pp. 67-79. ISBN: 9789350972670.

Presented papers in Conferences

Paper Presented at International Conferences (18)

  1. Deshmukh, Arun Kumar; and Mohan, Ashutosh (2017). Paper to be presented on “Demand Chain Management in Indian Retailing” at IMR Doctoral Colloquium at IIM Bangalore during 3-4 Jan. 2018.
  2. Deshmukh, Arun Kumar; and Mohan, Ashutosh (2017). Paper to be presented on “Influence of Demand Chain Practices on Firm Performance and Differential Advantage” at 5th Biennial Conference of Indian Academy of Management (INDAM), IIM, Indore during 18-20, December.
  3. Deshmukh, Arun Kumar; Mohan, Ashutosh& Mohan, Ishi (2017). Presented paper on “Demand Chain Optimization in Indian Retailing” at 70th ICA Conference, at IIS University, Jaipur during 12-14 October (Selected among best papers for Manubhai M. Shah Memorial Award Category).
  4. Deshmukh, Arun Kumar(2016). Participated in Kashikatha-Smart City-Varanasi on Feb. 7th at IIT-BHU, Varanasi.
  5. Deshmukh, Arun Kumar & A. Mohan (2015). Presented paper on Analysis of Indian Retail Demand Chain using Total Interpretive Structural Modeling (TISM) and Fuzzy MICMAC at PhD Consortium at SJMSOM, IIT, Bombay on December, 1.
  6. Deshmukh, Arun Kumar & A. Mohan (2014). Research paper presented titled ‘An Interpretive Structural Modeling (ISM) based Approach to Demand Chain Management’ at 4th Biannual International Conference on Supply Chain Management in Indian Institute of Management, Bangalore (IIM-B) during December, 18-19.
  7. Deshmukh, Arun Kumar (2014). Paper presented titled ‘Spiritual Materialism: A Coexistence for the Effective Leadership’ at 3rd, Int. conf. on Spirituality’ by School of Management Sciences (SMS), Varanasi during 22-24 November, 2014.
  8. Deshmukh, Arun Kumar (2013). Research proposal presented titled ‘A Study on Demand Chain Management (DCM) Practices in Organized Indian Apparel Retailing’ at 7th IIMA Doctoral Colloquium held at during December, 9-11.
  9. Mohan. Ashutosh, Kumar, Rajeev, & Deshmukh, Arun Kumar (2012). Paper presented on “Indian Dairy Supply Chain: A Case of Dairy Plant in UP” in XVI Annual International Conference of the Society of Operations Management Jointly hosted by IIT-Delhi, IIM-Lucknow and GVSU, USA, during December, 21-23.
  10. Deshmukh, Arun Kumar & Mohan, Ashutosh (2012). Paper presented on “Role of Relationship Marketing in Demand Chain Collaboration” in International Conference on Marketing Paradigm in Emerging Economies at FMS, Banaras Hindu University, Varanasi in collaboration with Kansas University, USA and NIT, Kurukshetra, during December, 4-5.
  11. Mohan. Ashutosh, Deshmukh, Arun Kumar, & Mohan, Ishi (2012). Paper presented on “Industry Responsive Academia: A Socio-Strategic Perspective of Higher Education” in during October, 9-11.Thepaper received Challenger to the Best Paper Award.
  12. Nath, Tribhuvan; Deshmukh, Arun Kumar & Singh, Abhilasha (2012). Paper presented in International Conference on Management in the new World Order on “Clustering of Agro-food SMEs for Efficiency of Supply Chain: A Porter’s Diamond Framework” at IIM Ranchi during August, 13-15.
  13. Deshmukh, Arun Kumar & Khatri, Deepak (2012), Paper presented in InternationalConference on Competitiveness & Innovation in Management (ICCIIEMI) -2012 on “Agricultural Insurance in India: A Paradigm Shift in Indian Agriculture” at MAIRES, Yamunanagar (Hariyana) on January, 29.
  14. Ali, Jabir & Deshmukh, Arun Kumar (2012). Paper presented in 7th SIMSR Asia Marketing Conference on ‘Understanding Consumer Preferences for Food Attributes in India.” At K.J.Somaiya Institute of Management Studies and Research (SIMSR), Mumbai during January, 6-7.
  15. Choudhury, Shibabrata; Saikia, Anup; Deshmukh, Arun Kumar (2011) Presented paperin International Conference by SOM at IIM, Calcutta on “Accessibility and Mobility as Price Determinant Factors in Vegetable Market: A Case Study of Nirjuli Vegetable Market.” During Dec.17-19. Published in proceedings pp. 41-46.
  16. Deshmukh, Arun Kumar, (2011) Presented paper in International Conference in Marketing at ASM, Pune in joint collaboration with CETYS, Mexico on “Application of Blue Ocean Strategies in Rural Marketing.” During Mar.12-14.
  17. Deshmukh, Arun Kumar (2010). Participated in the Conceptualization of PURA (Providing Urban Amenities to Rural Areas) by Dr. APJ Abdul Kalam, Former President, India at IIM Indore during June 9-10.
  18. Deshmukh, Arun Kumar, & Sharma, Ankita, (2010) Paper presented on “Industry Academia Collaboration: A Strategic Perspective” at Indian Institute of Management, Indore (IIM-I) during May 15-18.

National Conferences (14)

  1. Deshmukh, Arun Kumar (2017). Presented paper on ‘Aadarsh Gram Jayapur:Demystifying a Tale of Rural Development in India’ in national conference on paradigm shift in agribusiness marketing and rural development (PSARD) hosted by Instt. of Mgt. Studies, BHU, Varanasi during March 5, 2017.
  2. Deshmukh, Arun Kumar (2017). Presented paper on ‘Tourism Development: A Study of Tourism Trends and Scope in Varanasi’ in national conference on hospitality & tourism education in India: Current Status and Future Perspective hosted by Instt. of Mgt. Studies, BHU, Varanasi during January 14, 2017.
  3. Deshmukh, Arun Kumar and Mohan Ashutosh(2016). Presented paper on ‘Managing the Demand Chain in Practice at ‘Creyate’ Using SAP-LAP Framework’ in national conference on managing the next generation organizations (NX.1) hosted by Instt. of Mgt. Studies, BHU, Varanasi during Nov. 26-27, 2016.
  4. Deshmukh, Arun Kumar(2015). Presented paper in national seminar on Corporate Social Responsibility titled ‘Cause Related Marketing Strategies in India’ hosted by M.G. Kashi Vidyapeeth, Varanasi during Dec. 18-19.
  5. Deshmukh, Arun Kumar(2014). Participated in National Seminar on ‘Green Mantra for Greening the Supply Chain’ hosted by Indian Institute of Materials Management (IIMM), Navi Mumbai (Raebareli chapter) on September, 21.
  6. Deshmukh, Arun Kumar(2014). Paper Presented on ‘Spiritual Materialism: An Exquisite Teaching of Indian Culture’ at Deptt. of Social Works, Faculty of Social Science, BHU, Varanasi during 29-30 March.
  7. Deshmukh, Arun Kumar and Singh, Swati (2014). Paper Presented on ‘Redefining Poverty Eradication Measures: A Review of C.K. Prahalad’s Bottom of the Pyramid (BOP) Approach’ at National Seminar on Poverty in India: Challenges and Opportunities held at M.G. Kashi Vidyapeeth, Varanasi during February, 22-23.
  8. Deshmukh, Arun Kumar (2013). Paper presented on ‘Foreign Direct Investment: A Catalyst for Business’ at National Seminar on Role of FDI in Multi-Brand Retailing: Opportunities and Threats sponsored by ICSSR, New Delhi (SBPG College, Varanasi) during November, 23-24.
  9. Deshmukh, Arun Kumar(2013)(Dr.Ashutosh Mohan, Rajeev Kumar,Govind Kumar &Vimal Chand Verma) Paper presented on ‘Agriculture Marketing in India With Special Reference to Uttar Pradesh’ at Agriculture Marketing in India With Special Reference to Uttar Pradesh jointly hosted by and Indian Society of Agricultural Marketing (ISAM), Nagpur during April, 25-26.
  10. Deshmukh, Arun Kumar (2013) (with Kumar, Govind, Kumar, Rajeev &Maurya, Ajeet). Paper Presented on “Foreign Direct Investment in India: A General Perspective with special reference to India” at National Conference on Global Challenges and Opportunities in Post Recession Era: A Managerial Perspective organized by Banaras Hindu University (BHU), Varanasi during April, 13-14.
  11. Deshmukh, Arun Kumar(2013).Paper presented on ‘Retailing in BOP Market: A Blue Ocean of Opportunities’ during Recession: A Case Study” at M.G. Kashi Vidyapeeth, Varanasi, during March, 23-24.
  12. Nath, Tribhuvan; Masarrat, Ghazal, & Deshmukh, Arun Kumar (2012). Paper presented on ‘Transformation of SMEs into SMSEs and Social Media Marketing Strategies: Concepts and Cases’ at Jaipuria Institute of Management, Lucknow during December, 14-16.
  13. Deshmukh, Arun Kumar & Mohan. Ashutosh (2012). Paper presented on “Mahamana-The Pioneer of Educational Reforms through Scientific Spirituality” at Conference on Mahamana’s Vision and Thought at Banaras Hindu University (BHU), Varanasi during October, 17-18.
  14. Gaur Aparna, & Deshmukh, Arun Kumar (2010).Paper presented on “Integration of ERM and CRM in an organization” at SEC, Sikar (Rajasthan) during May 1-3.

MDPs/WORKSHOPS Organized (5)

  1. Seven days FDP on Research Methodology at TSB, Manipal University Jaipur (16-22 July 2018) as Convener.
  2. Management Conclave 2017 in October, 2017 at TSB MUJ.
  3. Workshop on Employment Skill for Young Graduates jointly hosted by PCC BHU, Varanasi and TCS (March, 2014).
  4. MDP on Data Mining at Indian Institute of Management (IIM-L), Lucknow with Prof. Jabir Ali (August, 2011).
  5. MDP on Leadership and Innovation at Indian Institute of Management (IIM-L), Lucknow with Prof. Sushil Kumar (July, 2011)

Guest Lectures Delivered (4)

  1. Delivered a technical session on ‘Doing Systematic Review of Literature’ at FDP on Research Methodology held at TAPMI School of Business, Manipal University, Jaipur during 16-22 July, 2018.
  2. Delivered a technical session on ‘Reference Management using Mendeley’ at FDP on Time Series Analysis held at FMS, BHU, Varanasi during 18-24 May, 2015.
  3. Delivered guest lecture on ‘Time Management’ at “Workshop on Self Employment and Employment Opportunity” held at Faculty of Arts, BHU, Varanasi during 21-27 October, 2013 and during 7-14 April 2014.
  4. Delivered guest lecture on ‘Personality Refinement’ at “Workshop on Self Employment and Employment Opportunity” held at Faculty of Arts, BHU, Varanasi during 21-27 October, 2013.