JBS Director
JBS Director-Prof. Anubha Vashisht
Prof. Anubha Vashisht is a Professor of Marketing and Director Jaypee Business School. She has a blend of corporate and academic experience. She started her career with Pharmaceutical Industry. Passion for academics led her into teaching assignment at many institutes of repute. Prior to this assignment, she has held various academic and administrative positions at Sharda University and Symbiosis International University, Noida Campus.
Prof. Vashisht brings in over 23 years of rich experience in teaching and training, research, business consulting and academic administration. Institution building and championing new initiatives has been her forte. She has served as Member Board of Studies (BoS) under the Faculty of Management, Member Academic Council, Executive Council and Board of Management. She has expertise in ranking and accreditation NAAC, NBA, NlRF, QS, AACSB, International mobility and immersions programmes.
She is actively delivering training sessions and Management Development Programs to the corporates like Larsen & Toubro, HFS etc. She has handled two International Consultancy assignments at Telxess Consulting Services (P) Ltd and completed five industry projects with companies like Mahindra and Mahindra and Hindustan Field Force Services. She is a recognized guide and external expert for the doctoral programs at various renowned universities. She is also a motivational speaker and has conducted workshops on topics like Creative Decision Making, Habits of Successful people, Business Plan, Self-Management.
Prof Vashisht is a graduate from Himachal University. She furthered her education by completing her double Post graduation, Post graduate Diploma in Management and Masters in Sociology and Ph.D. She is a gold medalist and merit holder during her Postgraduation from Himachal Pradesh University.
Her teaching and research area include Consumer Behaviour, Brand Management, Marketing Research. She has published his research finding in several refereed journals and also has presented several papers in Indian and International conferences. She has been bestowed with various awards in recognition of the contribution made to the fields of research at various National & International platforms.
Google Scholar: https://scholar.google.co.in/ citations?user=j3lnz5oAAAAJ&hl=en
https://orcid.org/0000-0001-9140-4876View this author’s ORCID profile
