Convergence of Marketing and Technology

Organizing Person – Prof. Rahul Sharma & Visiting faculty

Brief  About the Activity –

JBS, Noida organised another great session for the final year MBA students 

on "The Digital Disruption" which aimed to bring into the spotlight the global trends arising from the convergence of marketing and technology and focus on digital transformation and how it may fuel sustainable and socially responsible growth policies.

This session was addresed by - Commander KK Chaudhary (Retd), an Executive Director - Group Head IT & GROUP CISO, Lanco Infratech Ltd.

The session was designed to help the MBA students detect and defend the threats from digital disruption – at an individual or corporate level.

Commander KK Chaudhary, gave insights pertaining Digital transformation which is a well visited topic for companies across the globe.

Executives in all industries are using digital advances such as analytics, mobility, social media and smart embedded devices as well as improving the use of traditional technologies to change customer relationships, internal processes and value propositions.