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Master’s in Digital Business Management

Join the Master’s in Digital Business Management and lead the digital revolution with Jaypee Business School

Jaypee Business School proudly introduces the M.A. in Digital Business Management, program designed to shape the next generation of digital business leaders. Built for the digital age, this full-time, two-year postgraduate degree blends management acumen with cutting-edge digital tools and strategies—from AI and blockchain to e-commerce, digital marketing, and platform innovation.
Inspired by leading global programs our curriculum is future-focused, industry-vetted, and globally benchmarked. Students gain hands-on experience through live projects, case studies, and certifications.

Why This Course is Important

Digital Transformation is Non-Negotiable: The global business landscape is shifting towards digital-first strategies. Organizations need professionals who can navigate digital platforms, innovate processes, and lead with agility.

High Demand, Low Supply: While the demand for digital business experts grows exponentially, quality academic programs tailored to this niche remain limited—until now.

Cross-Functional Expertise: This program blends management theory, digital innovation, business analytics, and real-world application—ideal for multi-industry relevance.

Future-Proof Your Career: Graduates will be ready for roles in digital consulting, e-commerce strategy, fintech, digital marketing, analytics, and platform business models.

Placement & Career Opportunities/ Research Opportunities

The MA in Digital Business Management program opens doors to dynamic and future-ready career paths. Graduates are well-positioned to take on leadership roles in areas such as digital strategy, innovation consulting, marketing technology, and data-driven business management. Typical job profiles include Digital Business Analyst, Product Manager (Digital Solutions), E-commerce Specialist, Innovation Consultant, and Business Transformation Lead.Students benefit from JBS’s strong industry connections and dedicated placement support. Top recruiters from the domains of IT, consulting, retail, fintech, and media-tech regularly engage with our students through internships, live projects, and campus hiring.
Research is a vital pillar of the MA program, encouraging students to explore critical issues in digital business through academic inquiry and practical application. Key research themes include Digital Transformation, AI and Business Analytics, Innovation Management, Platform Economy, and Data Governance. Students are supported through mentorship by experienced faculty, access to research databases, and opportunities to publish in reputed journals or present at national and international conferences. The final semester Capstone Project also allows for in-depth research aligned with industry or entrepreneurial interests.

Placement and Career Assistance

At Jaypee Business School, your journey doesn't end with the classroom. We ensure you are job-market ready from Day 1.

Dedicated placement assistance cell.

Access to our corporate partner network across digital agencies, consulting firms, startups, and MNCs.

Personalized career counselling and resume building support.

Industry mentorship and interview readiness workshops.

Who Can Pursue This Course?

This program is perfect for:

Graduates aspiring to specialize in digital strategy, innovation, and leadership.

Working professionals from business, marketing, IT, or media backgrounds aiming to transition into digital roles.

Entrepreneurs seeking to digitally transform or scale their ventures.

Start-up enthusiasts and project managers looking to upskill in digital business models.

Program Highlights

First-of-its-kind MA program in Digital Business Management in India.

30-seat cap to maintain academic rigor and individual attention.

Blended learning pedagogy with live projects, simulations, and case studies.

Industry-vetted curriculum featuring AI in business, digital platforms, marketing tech, data visualization, and more.

Faculty with deep academic and industry expertise.

Global exposure through guest lectures, webinars, and optional international certifications.

Eligibility Criteria

A bachelor’s degree (10+2+3) in any discipline from a recognized university with a minimum of 50% marks.

Candidates with a background in business, management, economics, IT, media, or communication will be preferred but not mandatory.

Final year students awaiting results may also apply, subject to conditions.

Designed for the Digital Leaders of Tomorrow

In a world where businesses are continuously reshaped by data, platforms, automation, and customer experience, this program aims to prepare future-ready professionals who can think critically, lead digitally, and act ethically. By staying true to our institution’s commitment to innovation and excellence, and under the visionary leadership of our Chancellor and Founding members, we are proud to offer this next-generation program as a flagship initiative.
With only 30 seats being offered in its inaugural year, the program promises individualized mentorship, project-based learning, placement assistance, and access to a powerful alumni and industry network.

At Jaypee Business School, the future of business education has already arrived—and it is digital, dynamic, and deeply human-centered.