News
ICSSR Sponsored National Seminar on Women Entrepreneurship Driving Economic Empowerment in Atmanirbhar Bharat
A. Title of the Event: ICSSR Sponsored National Seminar on “Women Entrepreneurship: Driving Economic Empowerment in Atmanirbhar Bharat”.
A.1. Please tick one: National
B. Dates and Duration: September 20-21, 2024
C. Department: JBS, JIIT, Noida
D. Coordinator(s)/Convenor(s): Dr. Shivani Kapoor
Co- Convenor: Dr. Richa Chauhan, Dr. Yogita Dwivedi, Dr Arshi Barin
E. Theme and objective:
Two Days-ICSSR Sponsored, National Seminar organized by Jaypee Business School, JIIT, Noida. The theme of the seminar was “Women Entrepreneurship: Driving Economic Empowerment in Atmanirbhar Bharat”. Dr Shivani Kapoor was the Seminar Coordinator. The seminar was sponsored by the Indian Council of Social Science Research (ICSSR), under the Ministry of Education, Government of India, underscoring its national importance and relevance. The aim of the seminar was to explore innovative solutions and foster collaborative initiatives that empower women entrepreneurs to overcome challenges, unlock their potential, and succeed in the competitive business environment of Atmanirbhar Bharat. The abstracts of the selected paper were published in the form of the Seminar Souvenir.
Seminar Schedule
Day 1: September 20th, 2024
Venue: LT 5
Inaugural Session
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9:30 AM- 10:15 AM (IST) |
Registration and High-Tea |
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10:15 AM -11:15 AM (IST) |
Lighting of Lamp followed by Saraswati Vandana |
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Formal Welcome- Prof. (Dr.) Anubha Vashisht, Director-JBS |
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Address- Prof. (Dr.) B.R. Mehta, Vice Chancellor, JIIT Noida |
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Address- Prof. (Dr.) S. C. Saxena, Pro-Chancellor, JIIT Noida |
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Unveiling of Abstract Proceedings |
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11:15 AM -12:00 PM (IST) |
Address by Guest of Honour Mrs. Sujata Rajan Seth-Founder and Head ‘Manvi The Hand Made’ |
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12:00 PM -12:45 PM (IST) |
Address by Guest of Honour Mrs. Neena Dube Tiwari – Founder and CEO ‘Oilcraft Naturals’ |
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12:45 PM -12:50 PM (IST) |
Vote of Thanks Dr. Shivani Kapoor, Seminar Convener |
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12:50 PM -1:00 PM (IST) |
Group photograph |
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1:00 PM- 2:00 PM (IST) |
Lunch |
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2:00 PM- 5:30 PM (IST) |
Paper Presentation Track 1 and Track 2 |
Day 2: September 21st, 2024
Venue: LT 5
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9:30 AM -10:15 AM (IST) |
High-tea and guest interaction |
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10:15 AM -11:00 AM (IST) |
Address- Guest of Honor Prof. (Dr.) Ankita Raj |
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11:00 AM -12:15 PM (IST) |
Presentation |
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12:15 PM -12:30 PM (IST) |
Group photograph |
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12:30 PM onwards |
Lunch |
Profiles of the Resource Persons
Mrs. Sujata Rajan Seth -Founder and Head- Manvi The Hand Made
Mrs. Seth is an accomplished entrepreneur and the founder of Manvi The Handmade, a pioneering brand that beautifully merges traditional craftsmanship with contemporary, sustainable practices. With over two decades of experience in the hand embroidery (Chikankari) women’s garment export business, Mrs. Sujata has established herself as a leader in the slow fashion movement, well ahead of its current surge in popularity. Her entrepreneurial journey began in 2001, with a vision to create a global brand that emphasizes conscious fashion. After successfully launching her first store in Goa in 2007, she swiftly expanded to multiple locations across India, strategically retailing in tourist hotspots to engage diverse, international audiences. Her ability to connect with and understand the needs of varied consumer bases—from the spiritual visitors of Rishikesh to global travelers—has propelled her brand into international pop-up stores and luxury resort locations.
Under Mrs. Sujata’s directions, Manvi The Handmade has become synonymous with luxury cotton garments crafted from eco-friendly processes, catering to a global clientele. Her commitment to “First Time Right” pattern making and “Zero Defect Production” has not only garnered a loyal consumer base but has also set industry standards for quality and sustainability. Her extensive network of global partners including skilled pattern makers from diverse cultural backgrounds enables her to create inclusive designs that resonate with women of all shapes and sizes. Her entrepreneurial expertise and dedication to sustainable practices position her as a thought leader ready to guide and consult upcoming garment and brand companies on their journey to success.
Mrs. Neena Dube Tiwari – Founder and CEO ‘Oilcraft Naturals’.
A banker by training and an Ayurveda enthusiast by choice, Mrs. Neena Tiwari has come a long way in relatively short span of six years. Having lived for many years in US, her love for her country and culture has brought her back to the roots. This is when she decided to take her 110-year-old ancestral perfumery business to next level by reintroducing it in a contemporary way, matching the current requirements of natural and Ayurveda products. This is how oil craft naturals came a long way in a relatively short span of time.
Prof. (Dr.) Ankita Raj Professor (Entrepreneurship, Training & Management) The Foundation of Amity Institutions.
Dr. Raj is a social policy analyst with over 13 years of experience in management, entrepreneurship, and social development. She holds a Ph.D. in Management, an MBA in Marketing, a B.Tech in Electronics & Communication, and is currently pursuing an MA in Psychology. As a passionate educator, she specializes in gender equality, women empowerment, mental health, human values, and parenting. In 2017, she founded Greenhath Products, a social enterprise that provides work-from-home opportunities for women. Dr. Ankita has published over 90 works, including research papers, books, articles, and blogs. She has presented policy briefs at prestigious institutions like the University of Oxford and UN Women Asia & Pacific. Throughout her career, she has collaborated with organizations such as RUSA (Higher Education, Uttar Pradesh), DDU Gorakhpur University, and Redington.
Her consultancy work includes leading projects like the Mapping of Social Protection Schemes for Women funded by UNICEF (2021) and A Study on Aged Widows in Shelter Homes funded by ICSSR (2024). Dr. Raj has received several accolades, including being named Mentor & Mascot by the Indian Film Federation, Indian Institute of Public Administration, and Red FM 95.3. She has also authored books such as Mrs & Mr Animal, Parentoons 1 and 2 (BFF), Understanding Spouse, and Father’s Garden. As a spokesperson, she actively counsels women and youth on life skills, personal development, and behavioral skills, contributing to a variety of platforms aimed at social change.
Prof. (Dr.) Madhu Jasola Professor (Marketing) IILM University
Dr. Madhu Jasola completed her Ph.D in 2002 and has over 24 years of rich experience in teaching, research and training. Dr. Jasola has written 80 research papers and 7 book chapters. Her research papers and case studies have been published in various international journals such as Cogent Psychology, Taylor & Francis, Academy of Marketing Studies, United Kingdom, European Case Clearing House, Springer University of South Australia, Communications USA, Scopus, ABDC Journals and Conference Proceedings. She has presented papers in international conferences in Malaysia, Singapore, Thailand, Dubai, Mauritius, Romania and has won best paper awards. Organising International Conference on Flexible Business Trends and Transformations: Navigating Technological Advancements and Global Customer Aspirations, May 28- May 31, 2025 hosted By Point Park University, Pittsburgh & PennWest University, Pennsylvania, USA. Dr Jasola has authored two books “Atmanirbhar Bharat: Transforming Economy Through Education, Technology and Sustainability”, and “Digital Transformation of Business World: A Managerial Perspective”.
Dr. Jasola has conducted Workshops and Training Programs for various companies on Sales & Negotiation Skills, Customer Centricity, Brand Building, Leadership & Team Building, Time Management, Stress Management. Her research areas are CRM, consumer behaviour, service quality, social media marketing, retail, digital transformation, work life balance, employee engagement and well being. She is invited as Expert by AICTE, Universities and Colleges. Dr. Jasola has been instrumental in collaborations, tie ups and worked on funded research projects. She has also worked as Consultant with Smart Cities Project, Government of India.
Dr. M. Shakeel Associate Professor JMI
Dr. Sakeel brings 17 years of experience in both the corporate sector and academia. He has worked with reputed organizations such as CMIE and Evalueserve, specializing in Economics and Quantitative Investment Research. Throughout his career, Dr. Sakeel has collaborated with various ministries and government bodies, including the Planning Commission and the Ministry of IT, contributing his expertise to key national projects.
Dr. Sakeel holds a Master's and a Ph.D. in Economics, with domain expertise in Econometric/Time Series Analysis, Predictive Modelling, Data Mining, Big Data Analytics, and technologies such as Hadoop, Hive, Pig, Flume, R, SPSS, EVIEWS, IPython, Rattle, and Microstrategy. Currently, he serves as an Associate Professor in the Department of Economics at Jamia Millia Islamia (Central University by an Act of Parliament), New Delhi, India. In his academic role, Dr. Sakeel is entrusted with the responsibility of Programme Coordinator for the MSc in Banking and Financial Analytics, a program recently launched by the department. He teaches subjects related to Business Analytics, Economics, and Finance, shaping the next generation of professionals in these fields.
Details of The Research Papers and Tracks
In all 40 research papers were selected and abstracts were published in the form of a Seminar Souvenir.
Paper Presentation Schedule
Day 1: 20th September, 2024
Time Slot: 2:00-5:30 PM
Track 1
Session Chair: Prof. (Dr.) Madhu Jasola
Session Convener: Dr. Arshi Barin
Venue E1, Fourth Floor, JBS, ABB II, JIIT Noida
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S. No |
Title of the Paper |
Author Details |
Affiliation |
Time |
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1 |
Bridging the Gap in Technology: A Review of Women’s Contributions and Industry Challenges |
Dr. Preeti
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CMK National PG College, Sirsa Haryana |
2:00-2:10 PM |
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2 |
Empowering Women Entrepreneurs in Atmanirbhar Bharat through AI: Innovations in Efficiency, Market Expansion, and Financial Empowerment |
Julien Pradeep, Dr. Sneha Gupta
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Amity University, Gurgaon
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2:10-2:20 PM |
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3 |
Breaking the Glass Ceiling: An ISM-MICMAC Analysis of Women’s Leadership Challenges in the Healthcare Sector |
Pranshi Patel, Dr. Tripti Singh |
Motilal Nehru National Institute of Technology Allahabad |
2:20-2:30 PM |
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4 |
Mapping Future Directions: |
Ms. Daniya Siddiqui, Dr. Namita Yash |
Jamia Millia Islamia, New Delhi |
2:30-2:40 PM |
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5 |
State of Art and Future Prospects of Women in Business Decisions from Startups to Corporate Boards: An Indian Perspective |
Dr. Chanpreet Kaur
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Birla Institute of Technology, Mesra, Noida Campus |
2:40-2:50 PM |
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6 |
Shakti to Shreyas: Empowering Women Entrepreneurs for India's Self-Reliant Future |
Dr. Somya Nagar, Dr. Divya Nagar, Dr. Richa Chauhan |
Banasthali Vidyapith, Newai, Tonk |
2:50-3:00 PM |
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7 |
Nari Shakti: Catalyzing Economic Growth through Women Entrepreneurs in Atmanirbhar Bharat |
Dr. Divya Nagar, Dr. Somya Nagar, Dr. Richa Chauhan |
Banasthali Vidyapith, Newai, Tonk |
3:00-3:10 PM |
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8 |
Impact of Women Entrepreneurship on Eco-Development |
Mr. Samdish Sharma, Dr. M.R.Behera, |
HSS, JIIT,Noida |
3:10-3:20 PM |
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9 |
Employee Engagement and Circular Economy: A SLR and Bibliometric Review |
Ms. Arti Gaur, Kamal Preet Kaur
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Chaudhary Devi Lal University, Sirsa, Haryana |
3:20-3:30 PM |
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10 |
Government Initiatives for Women Entrepreneurs in Atma-Nirbhar Bharat |
Ms. Jyoti, Dr. Yogita Dwivedi |
JBS, JIIT, Noida |
3:30-3:40 PM |
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11 |
Women Entrepreneurship: Driving Economic Empowerment In Atmanirbhar Bharat |
Kashish Dua, Dr. Kanupriya Misra Bakhru, |
HSS, JIIT, Noida |
3:40-3:50 PM |
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12 |
Impact of Flexible Working Hours on Female Employees: A Comparative Gender-Based Study in the IT Sector |
Ms Gahna Choudhary, Dr Shivani Kapoor |
Llyod Institute of Management & Technology, Noida |
3:50-4:00 PM |
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S. No |
Title of the Paper |
Author Details |
Affiliation |
Time |
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13 |
Gender-specific Investment Funds and Government Policies. |
Mandeep Grewal |
Law Dept, G .D Goenka University, Gurugram |
4:00-4:10 PM |
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14 |
Women in Technology: Opportunities and Challenges |
Mr. Anurag Singh Bisht, Dr.Charu Sijoria , Dr.Soni Tilara |
JBS, JIIT, Noida |
4:10-4:20 PM |
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15 |
The next Frontier: Emerging Trends opportunities for Women |
Ms. Nikita Sharma |
JBS, JIIT, Noida |
4:20-4:30 PM |
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16 |
An Analysis of The Situation at The Work Place for Working Mothers Post Child Birth - In Perspective of Higher Education Industry in India |
Ms. Swati Tyagi, Dr. Ashutosh Shukla |
JBS, JIIT, Noida |
4:30-4:40 PM |
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17 |
An Empirical Study of Gender-Focused Investments and Policies in Atmanirbhar Bharat |
Dr. Agyeya Tripathi, Dr Pratibha Gupta |
Director – SAN India, Mentor of Change,(Niti Aayog) |
4:40-4:50 PM |
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18 |
Comprehending the Effectiveness of Government Support to Women Entrepreneurs in India |
Ms. Rashi Chauhan, Dr. Shivangi Saxena, |
JBS, JIIT, Noida |
4:50-5:00 PM |
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19 |
Challenging Societal Norms: Women Entrepreneurs Breaking Stereotypes |
Mr. Anurag Jauhari, Dr. Vikas Bhatnagar, Dr. Sapna Yadav |
JBS, JIIT, Noida |
5:00-5:10 PM |
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20 |
Bibliometric Analysis of Research on Women Entrepreneurship and Economic Development: Trends, Influences, and Future Directions |
Ms. Charul Sharma, Dr.Rajnish Misra |
JBS, JIIT, Noida |
5:10-5:20 PM |
Paper Presentation Schedule
Day 1: 20th September 2024
Time : 2:00-5:30PM
Track 2
Session Chair: Dr. M. Shakeel
Session Convener: Dr. Richa Chauhan
Venue E2, Fourth Floor, JBS, ABB II, JIIT Noida
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S.No |
Title of the paper |
Author Details |
Affiliation |
Time |
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1 |
Impact of women entrepreneurship on economic development |
Ms. Mandeep Bajwa, Dr. Nikhil Yadav |
JBS, JIIT, Noida |
2:00-2:10 PM |
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2 |
Innovative India: boosting startups through government initiatives |
Ms. Jyoti, Ms. Poonam, Dr. Jaipal Sharma, Dr. Sandeep Aggarwal |
MDU-Rohtak |
2:10-2:20 PM |
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3 |
Women in Tech: Opportunities and Challenges |
Dr. Kamini Bhasin |
JUET, Guna |
2:20-2:30 PM |
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4 |
Charting the worldwide terrain of research trends and potential directions in the field of entrepreneurial training |
Ms. Uzma Mumtaz, Dr. Naseeb Ahmad |
Jamia Millia Islamia, New Delhi |
2:30- 2:40 PM |
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5 |
Role of Women Entrepreneurs in Building Self-Reliant India
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Ms. Astha Shukla, Dr. Ashish Kumar Jha, Dr. V.N. Bajpai,
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CSJM University, Kanpur
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2:40-2:50 PM |
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6
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Harnessing Digital Marketing: The Impact of Digital Strategies on Business Performance Among Women Entrepreneurs in Pune |
Ms. Aboli Mishra, Dr.Rachna Chaturvedi
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R.N.T.U, Bhopal |
2:50-3:00 PM |
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7
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Navigating Financial Empowerment: A Critical Study on the Challenges and Opportunities for Women Entrepreneurs in Bhopal |
Ms. Sanjana, Dr.Rachna Chaturvedi
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R.N.T.U, Bhopal |
3:00-3:10 PM |
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8 |
Women entrepreneurs with home-based business: drivers and impediments |
Dr Divya Goel, Dr. Mitushi Singh |
JBS, JIIT, Noida |
3:10-3:20 PM |
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9 |
Educational Synergies: Analysing the Impact of Formal and Informal Education on Women Entrepreneurs in India |
Ms. Devyani Kapoor
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Sophia College for Women, Mumbai |
3:20-3:30 PM |
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10 |
Critical Nexus: Talent Management and Strategic Partnerships with reference to women entrepreneurs.
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Ms.Astha Shukla, Dr. Uma Gulati, Mr. Shivansu Sachan,
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CSJMU, Kanpur
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3:30-3:40 PM |
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S.No |
Title of the paper |
Author Details |
Affiliation |
Time |
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11
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From Home Kitchens to Market Leaders: Success Stories of Women in Food Entrepreneurship
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Dr. Jai Pal Sharma, Ms. Neha
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Maharshi Dayanand University, Rohtak, Haryana |
3:40-3:50 PM |
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12
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Facebook - A facilitator for household women-led business
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Dr. Gaurav Shah
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School of Management Sciences, Varanasi |
3:50-4:00 PM |
|
13 |
Prospects and Challenges of Women Entrepreneurship in Tourism: A Step towards Atamnirbhar Bharat |
Mr. Vikash Siwach
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Dept of Tourism and Hotel Management, Central University of Haryana |
4:00-4:10 PM |
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14
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Challenging Societal Norms: Women Entrepreneur Breaking Stereotypes |
Ms. Sanjana, Dr. Yogita Dwivedi, Dr. Sweta Goel |
JBS, JIIT, Noida |
4:10-4:20 PM |
|
15
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Women Entrepreneurs in India: A Comparative Study of Nykaa and Tira |
Ms. Simran Seth, Dr. Garima Srivastav, |
JBS, JIIT, Noida |
4:20-4:30 PM |
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16
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Harnessing Gender Budgeting for India of 21st Century: Success Stories and Gaps |
Dr. Sunil K. Yadav, Dr. Ashutosh Shukla |
JBS, JIIT, Noida |
4:30-4:40 PM |
|
17
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Breaking Barriers: Catalysing Women’s Entrepreneurship in Emerging Markets |
Ms.Pankhuri Vatsa, Prof. (Dr.) Anubha Vashisht, Dr. Ridhima Bhanot Sharma |
JBS, JIIT, Noida |
4:40-4:50 PM |
|
18
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Women Entrepreneurs and Crowdfunding: Examining Challenges and Opportunities for Growth |
Mr. Ashish Aggarwal, Dr. Arshi Barin |
JBS, JIIT, Noida |
4:50-5:00 PM |
|
19
|
Women-led Enterprises in Atmanirbhar Bharat: Challenges, Opportunities, and Policy Implications" |
Dr. Mitushi Singh, Dr. Shivanjali |
JBS, JIIT, Noida |
5:00-5:10 PM |
|
20
|
Opportunities for women entrepreneurs in India: a review of government schemes |
Ms. Isha Saxena, Dr Divya Goel |
JBS, JIIT, Noida |
5:10-5:20 PM |
Number of Participants
A total of 168 participants attended the 2-day seminar, they were guest, paper presenters, research scholars, JIIT faculty members and JBS students.
