JBS Faculty

Name : Dr. Gaurav Katoch
Qualifications : PhD (Management), MBA
Work Experience : 8+ Years
Research Interests : Consumer Behavior, Marketing, Travel & Tourism, Hospitality & Technology
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Dr. Gaurav Katoch is a Engineering graduate, Masters in Business Administration (MBA) and  Ph.D in Management from Central University of Himachal Pradesh (Dharamshala).He has qualified UGC-NET(Management). He is having around 10 years of experience in Research and Academics. Presently he is working as Assistant professor Sr. Grade) at Jaypee Business School, JIIT Noida. He has also published a number of Research Papers in the journals of National and International repute.

Research Publications

  • Paper Published titled “Microenterprises in Rural Non Farm Sector: An appraisal” in an international journal Asian Journal of Multidisciplinary Research. (2015)
  • Paper published titled “Financing of Microenterprises: Access and Sustainability” in an International journal “Journal of Entrepreneurship & Management”. (2017)
  • Paper published titled “Microenterprises: Opportunity or Distress Driven” in international journal “IOSR-Journal of Business Management and Research”.(2018)
  • Paper published titled “Adoption of Modern Technology in Microenterprises: A Distant Dream” in international journal “International Journal for Research in Engineering Application &Management”. (2018)
  • Paper published titled “A Khadi and Village Industries Commission: Role, Challenges and Opportunity Ahead” in international journal “Pacific Business Review International”.(2018)
  • Paper published tited “Challenges and policy approach to transfer of technology in the pharmaceutical sector” in AIP conference proceedings. (2023)
  • Paper published titled “Big data analytics in the Indian banking sector: An empirical study” in IEEE conference proceedings. (2022)
  • Paper published titled “The Rise And Rise Of Attack Advertisements: A Review Of Its Soaring Popularity” in International Journal of Research and Analytical Reviews (IJRAR). (2023)

Conference/ Seminars Attended/ Presented

  • Presented Paper titled “Role of Microenterprises in Generating Employement: A Study of KangraDistrict” in an International Conference on Contemporary Issues in Leadership and Management at Hans Raj MahilaMaha Vidyalaya Jalandhar.(2011)
  • Presented Paper titled “Intellectual Property and Patents: Anoverview” in international Conference on Sociology of Law at Central University of Himachal Pradesh. (2011)
  • Presented Research Paper titled “A Study of CSR in Hospitality Sector: A Case study of Himachal Pradesh” in national Conference on Corporate Social Responsibility for Sustainable & Inclusive Growth at Maharaja Agrasen University, Barotiwala, Solan.
  • Presented paper on “Strategies of Corporate Social Responsibility Implications on Corporate Governance and Profitability” in National Seminar on Corporate Social responsibility And Business Ethics for Good Corporate Governance at R.K.M.V. Shimla (H.P.)

Attended: FDP/Workshop/QIP/ Short Term Course

  • Five days  Faculty Development Programme on Structural Equation Modeling using Smart PLS” Organised by CCSM, Chitkara  University, Punjab 17th  -21st  May, 2022
  • Five days Faculty Development Programme on “Research Methods and Data Analysis 2.0 "Hands on Python"”, by CBS, Chitkara University, Punjab 6th -10th June, 2022.
  • Five days Elementary FDP on "Analytics for Marketing and Retail" by AICTE Training and Learning (ATAL) Academy 13th Dec-21st Dec,2021.
  • Five days Faculty Development Programme on “Research Methodology, Academic Writing & Reference Management using SPSS and Mendeley”, by Ed Mastero 28th -1st April, 2022.
  • One week Faculty Development Programme on “Demystifying Literature Review Methods” Organized by KOACH scholar. 6th -13th May, 2022.
  •  Five Days Faculty Development Programme on “Systematic review and Metanalysis in Healthcare” organized by Chitkara University. 30th -4th June, 2022.
  • Five Days Faculty Development Programme on “Inculcating Universal Human Values in Technical Education” by AICTE, Delhi. 3rd to 7th April , 2023.