1.

Awareness/Training/Programmes organized by the Department/ External Agencies:

Jaypee Business School, JIIT NOIDA

2.

Program Type:

(fill the details from the given list)

Digital Marketing

3.

Name of Program/Event:

Workshop on Digital Marketing

4.

Organizing Agency:

Jaypee Business School, JIIT Noida

5.

Organized at:

JIIT Noida

6.

Name and Designation of the Speaker

Mr. Devansh Gill (Branding and Communication Strategist)

7.

Name of the Organizer:

Dr. Archana Shrivastava and Dr. Garima Srivastav

8.

Level of Event:

(National/International)

National

9.

Program Start Date:

13 November 2024

10.

Program End Date:

23 November 2024

11.

Program Duration (in days):

02 Days

12.

Program Duration (in minutes)

360

13.

Video URL (with open access)

NA

14.

Facebook URL

NA

15.

Instagram URL

NA

16.

Twitter URL/LinkedIn

NA

17.

Program Conducted:

(Within Campus or Outside Campus)

Within Campus

18.

No. of internal faculties:

2

19.

No. of internal students:

13

20.

Total no. of internal participants:

13

21.

No. of external participants:

(Students/ Industry/ Any Other: Mention the details)

NA

22.

Total no. of external participants:

NA

23.

Total no. of participants:

NA

24.

No. of students won the prizes

(if any then provide the details in summary sheet)

NA

25.

Financial support provided by the Institute:

Yes

26.

Financial support provided by Govt. Agency:(Provide the name of the agency)

NO

27.

Financial support provided by other than Govt. Agency:(Provide the name of the agency)

NO

28.

Total expenditure incurred:

(Verify the financial details with finance department)

Rs. 9000

29.

Objective of the event (not more than 100 words)

The workshop covers building a strong brand, mastering social media marketing, implementing SEO, and running paid campaigns. It also focuses on understanding consumer behavior, tracking performance metrics, and aligning marketing with business goals

30.

Benefits of the event (not more than 150 words)

Participants will gain the skills needed to develop, execute, and refine digital marketing strategies, thereby strengthening their brand’s visibility and driving the achievement of business objectives.

31

Google drive link of video recording

NA

Program Theme: Digital Marketing

(fill the details from the given list)

Complete details of the event: To provide students with a comprehensive understanding of Digital Marketing and guide them in transforming ideas into entrepreneurial ventures, JBS organized a session on the "Workshop on Digital Marketing." The session was led by Mr. Devansh Gill, an expert Branding and Communication Strategist with a strong background in marketing and business analytics. He has published research on topics such as social media marketing in HR and women entrepreneurship training, and his work has earned Best Research Paper Awards at national seminars.

Also send these photographs in JPEG format.

Student's Name

Enrollment Number

TANYA VARSHNEY

23609004

SUJEET SINGH

23609008

RIYA VERMA

23609009

SRIYANKA SAMANTRAY

23609016

MEENU RASTOGI

23609022

ANTRIKSH TYAGI

23609006

ASHU TRIPATHI

23609012

GAUTAM GAUR

23609005

UTKARSH TYAGI

23609025

MANSI SHARMA

23609003

VANSHIKA

23609027

SHIVAM SACHAN

23609001

KAVYA VARSHNEY

23609024