Biznez Baiठk is the annual flagship competition of the Economics and Business Hub, Jaypee Institute of Information Technology (JIIT), Noida, designed to foster strategic thinking and entrepreneurial decision-making. Participants from across Pan India will develop a market-ready business plan for Nirmalaya, focusing on Aroma / Essential Oils and the millennial consumer segment.

Round 1 (Eliminator Round) requires teams to submit a Business Plan Poster for a Nirmalaya aroma/essential oil product. The submission must present a Market Expansion and Go-To-Market (GTM) strategy, addressing optimal pricing, market entry, scalability, and feasibility in the Indian market through data-backed and realistic insights.

Round 2 (Final Presentation Round) will feature shortlisted teams presenting a detailed business plan and market penetration strategy through a PPT presentation. The presentations should be well-structured, practical, and closely aligned with Nirmalaya’s brand values and consumer ethos.

Event Details
* Round 1 Submission Deadline: 7th February, 2026
* Round 2 Presentation Date: 21st February, 2026

Faculty Coordinators:
Dr. Shriram Anil Purankar & Dr. Neetima Agarwal (Economics and Business Hub, JIIT Noida)

Student Coordinators:
Keshav Arora & Natansh Singh