News
Workshop on How to present a product to a customer
How to present a product to a customer
Date: 24/04/2025
Faculty Coordinator: Dr. S Suresh
Presenting a product effectively is a critical step in the sales process. A well-executed product presentation helps build customer trust, showcases the value of the product, and significantly increases the chances of a sale.
A workshop titled as, “How to present a product to a customer” was held at JBs on 22nd April 2025. Dr S Suresh. The following are the highlights of the workshop.
Highlights of the Workshop
Understand the Customer
- Preferences and Expectations: Know their preferences regarding features, price, and functionality.
- Buying Behavior: Recognize their decision-making process.
Prepare the Product Presentation
Preparation involves:
- Knowing the Product Thoroughly: Be clear on its features, benefits, limitations, and how it compares to competitors.
- Creating Supporting Materials: Prepare brochures, slides, demos, samples, or case studies.
- Customizing the Message: Highlight how the product meets the specific needs of the customer.
Focus on Value and Benefits
Rather than listing features, demonstrate:
- What the product does for the customer
- How it solves their problems
Use Demonstrations and Visuals
- Live Demonstrations: Show the product in action to build trust.
Engage the Customer
- Encourage Interaction: Let the customer touch, test, or use the product if possible.
- Ask Questions: Confirm understanding and gain feedback.
- Handle Objections: Address concerns confidently with facts and examples.
Highlight Differentiators
Make it clear why your product is better than competitors:
- Unique features
- Better support or warranty
- Superior customer service
- Value for money
Close Effectively
- Summarize Key Benefits: Reiterate what they gain from the product.
- Call to Action (CTA): Encourage the next step – purchase, trial, meeting, etc.
List of Students who participated in the Workshop.
Students who participated in the event
|
S No. |
Name |
Enroll No. |
Batch |
|
1 |
Aanya Chhabra |
2407090173 |
BBA FIRST YEAR 2024-27 |
|
2 |
Kavyansh Mittal |
2407090170 |
BBA FIRST YEAR 2024-27 |
|
3 |
Gunjot Singh |
2407090131 |
BBA FIRST YEAR 2024-27 |
|
4 |
Arushi Rawat |
2407090127 |
BBA FIRST YEAR 2024-27 |
|
5 |
Rhea Kapoor |
2407090127 |
BBA FIRST YEAR 2024-27 |
|
6 |
Yash Thakur |
2407090142 |
BBA FIRST YEAR 2024-27 |
|
7 |
Utkarsh Jain |
2407090133 |
BBA FIRST YEAR 2024-27 |
|
8 |
Anshika Goyal |
2407090123 |
BBA FIRST YEAR 2024-27 |
|
9 |
Shourya Yadav |
2407090168 |
BBA FIRST YEAR 2024-27 |
