News
Workshop on Effective Sales and Marketing Strategies for Entrepreneurs Startups
Workshop on “Effective Sales and Marketing Strategies for Entrepreneurs /Startups”
A. Title of the event: Workshop on “Effective Sales and Marketing Strategies for Entrepreneurs /Startups”
B. Dates and Duration: 27th February 2025, 10:00 AM -11:00 AM
C. Department: Jaypee Business School
D. Contact person: Dr. Charu Sijoria , Dr Sunil Yadav and Dr. Arshi Barin
E. Speaker’s name and brief profile:
Speaker: Mr. Vikas Yadav
Mr. Vikas Yadav is a Commerce graduate from Delhi University, Master of Business Administration (MBA) from Manipal University and a qualified pharmacist. He is a seasoned professional with around 20 years of marketing and sales experience across various pharmaceutical companies. He started his career with Mankind pharmaceuticals Ltd. as a sales executive, with his dedication and hard work he got promoted as area sales manager and later he jointed Cipla pharmaceuticals as a Regional manager. He also worked as Zonal manager in Blue cross pharmaceuticals Ltd. as zonal manager looking after entire western UP and part of Delhi. In the year 2019 he decided to start his own company and founded Dr. Shelly’s Life Sciences. Presently his company operate in the western UP and catering to various specialties in the medical field.
F. Objectives of the workshop
The objective of this workshop was to help students understand how to sell their ideas and grow their businesses and to share practical tips and strategies for reaching the right customers, building strong marketing plans, and closing more sales. Students have learned how businesses attract customers, build brands, and sell products or services effectively.
G. Number of attendees: 88
Faculty-
Dr. Charu Sijoria
Dr Sunil Yadav
Dr. Arshi Barin

