Biography

Dr. Richa Chauhan is an Associate professor of Management at Jaypee Business School, specializing in Human Resource Management and Organizational Behaviour. She holds a Ph.D. in Management from Banasthali Vidyapith and an MBA in HRM and Marketing from ICFAI University. She has more than 18 years of academic and research experience.

Her research contributions include publications in Scopus- and Web of Science-indexed journals on topics such as emotional intelligence, workplace spirituality, organizational citizenship behaviour, consumer behaviour, wellness, and workforce analytics. She has also contributed book chapters published by leading publishers including Elsevier, Springer, and CRC Press.

Dr. Chauhan has actively participated in national and international conferences and has received recognition for her research work, including Best Research Paper Awards and invitations as keynote speaker and session chair at academic events. She has also worked on projects related to indigenous knowledge systems, sustainable management practices, and digital transformation in business education.

In addition to teaching and research, she is involved in curriculum development, faculty development programmes, and mentoring students in management education. Her academic interests focus on integrating emotional intelligence, ethics, and emerging technologies into management practices and education

Publications:

1. Chauhan, R., Kaul, V., Yadav, S., Sanwal, T., Avasthi, S., & Shah, G. (2026). Consumer Ethnocentrism and Generational Purchase Intentions for Indigenous Products. Indian Journal of Marketing, 47-63. (Indexed in Scopus, ABDC "C")
2. Sharma, M., & Chauhan, R. (2026). Emotionally intelligent virtual companions: building trust and psychological safety in learning organizations. Development and Learning in Organizations: An International Journal, 1-4. (Indexed in Scopus)
3. Nonika, Parashar, A., Bangur, P., & Chauhan, R. (2025). Herd mentality in investment decision making: an empirical study mediated through emotional and psychological aspects. International Journal of Behavioural Accounting and Finance, 7(4), 463-479. (ABDC "C")
4. Bhardwaj, V., & Chauhan, R. (2024). Neuromarketing through Consumer Behaviour: Bibliometric Review with PRISMA Approach. International Journal of Multidisciplinary Research and Growth Evaluation, 5(2), 879-890
5. Rekha, Bangur, P. & Chauhan, R. (2023). A study of Motivational Aspects that influences Women Entrepreneurship with special reference to Rajasthan" Pacific Business Review International,15(7), January, 2023, ISSN 0974-438X (Indexed in WOS)
6. Chauhan, R., Kaul, V., & Maheshwari, N. (2022). Impact of emotional intelligence on job performance of nurses with mediating effect of job satisfaction. Asia Pacific Journal of Health Management, 17(2), 1-8. (Indexed in Scopus, ABDC "C")
7. Chauhan, R. (2022). " Impact of Emotional Intelligence on Organizational Citizenship Behavior with mediating effect of Workplace Spirituality" Pacific Business Review International,15(1), July, 2022, ISSN 0974-438X (Indexed in WOS)
8. Chauhan, R., & Maheshwari, N. (2023). Interactive approach of individual and organisational spirituality and managing organisational misbehaviour: a proposed theoretical model. International Journal of Indian Culture and Business Management, 28(2), 176-197. (Indexed in WOS)
9. Ramesh, V. & Chauhan, R. (2021). "Gender Discrimination and Glass Ceiling in the International University in UAE" Pacific Business Review International, 13(11), May, 2021, ISSN 0974-438X (Indexed in WOS)
10. Chauhan, R., & Maheshwari, N. (2021). An Integrative Approach for Wellness: An assessment of potential of Ayurveda during COVID-19 pandemic. Asia Pacific Journal of Health Management, 16(2), 100-108. (Indexed in Scopus, ABDC "C")
11. Chauhan, R. & Maheshwari, N. (2020). Role of Emotional Intelligence in Determining Organizational Citizenship Behavior and Employee Performance: Special Reference to Banking Employees of the Rajasthan Region. Pacific Business Review International, 13(5) (Indexed in WOS)
12. GOSWAMI, N. G., CHAUHAN, R., & NIGAM, S. (2020). Guna (Behavioural Qualities) as a means to promote Emotional Intelligence in the Academic Success of University Students in India. Finance India, 34(2). (Indexed in Scopus, ABDC "C")
13. Chauhan, R., Maheshwari, N., & Goswami, N. G. (2020). Role of Guna and emotional intelligence on work-life balance and job satisfaction among female professionals. International Journal of Indian Culture and Business Management, 21(3), 303-316. (Indexed in WOS)
14. Chauhan, R., Rani, Rishika, Pranali (2020). VUCA World and Environmental Law. Rehabilitation.24(3), International 1607-1611, Journal ISSN of Psychosocial 1457-7192, DOI: 10.37200/IJPR/V24I3/PR200908 (Indexed in Scopus)
15. Goswami, N., Chauhan, R., Pareek, N. (2019). A study with reference to educational sector: VUCA and talent management practices. International Journal of Advanced Science and Technology (IJAST),28(13), 364-371, ISSN 2005-4238 (Indexed in Scopus)
16. Pareek, N., Chauhan, R., Goswami, N. (2019). Technology in Banking Sector and its Impact on Customer Relationship Management: Leading to VUCA Trends. Journal of Advanced Research in Dynamical and Control Systems (JARDCS). (Indexed in Scopus)
17. Chauhan, R., Kaul, V., Yadav, S., Sanwal, T., Avasthi, S., & Shah, G. (2026). Consumer Ethnocentrism and Generational Purchase Intentions for Indigenous Products. Indian Journal of Marketing, 47-63. (Indexed in Scopus, ABDC "C")
18. Sharma, M., & Chauhan, R. (2026). Emotionally intelligent virtual companions: building trust and psychological safety in learning organizations. Development and Learning in Organizations: An International Journal, 1-4. (Indexed in Scopus)
19. Nonika, Parashar, A., Bangur, P., & Chauhan, R. (2025). Herd mentality in investment decision making: an empirical study mediated through emotional and psychological aspects. International Journal of Behavioural Accounting and Finance, 7(4), 463-479. (ABDC "C")
20. Bhardwaj, V., & Chauhan, R. (2024). Neuromarketing through Consumer Behaviour: Bibliometric Review with PRISMA Approach. International Journal of Multidisciplinary Research and Growth Evaluation, 5(2), 879-890.

Book Chapters:

1. Mary, R., & Chauhan, R. (2026). The Impact of Crowdsourcing on Enhancing Diversity and Inclusion in Human Resource Management.
2. Chauhan. R., Sijoria. C., and Sharma. M., (2026) "Emotional Intelligence in the Age of Industry 5.0: A Human-Centric Pathway to Sustainable Economic Growth and the SDGs"  at International Conference on “Towards Economic Growth through Sustainable Development Goals and Industry 5.0”, organized by Himalayan Institute of Technology, Dehradun,  sponsored by ICSSR, Government of India.
3. Sharma, M., Chauhan, R. & S. Karan (2026)'When AI Feels Right: Emotionally Intelligent Virtual Companions for Ethical, Inclusive, and Sustainable Decision-Making". Bridging Innovation, Equity and Sustainaibility: Global Prespectives in an AI-Driven Era, Natal Publication.
4. Nagar, D., Nagar, S., & Chauhan, R. (2025). Synergizing Bharat’s Technological Wisdom and Dharmic Leadership: Pioneering Ethical Innovation in Digital Supply Chain Transformation. In Flexibility and Emerging Perspectives in Digital Supply Chain Management (pp. 285-303). Singapore: Springer Nature Singapore.
5. Arya, K., Kumari, V., Kaur, M., & Chauhan, R. (2025). Workplace Evolution: The Role of AI in Shaping Productivity, Safety and Employee Experience.
6. Chauhan, R., Kapoor, A. D., Kapoor, S., & Sijoria, C. (2025). Fostering a Resilient Organisational Culture Through Digital Transformation.
7. Chauhan, R., Kaul, V., & Jain, S. (2025). Blockchain: A Key Enabler of Futuristic Industry 5.0 Solutions. Blockchain Technology: Unlocking the Value of 3Ts in the Business World, 1.
8. Arya, K., & Chauhan, R. (2024). Consumers in the pandemic: Contented or discontented. Navigating the digital landscape: Understanding customer behaviour in the online world, 181-216.   
9. Chauhan, R., & Kaul, V. (2024). Human Resource Resurgence Post-COVID Aftermath. In HR 4.0 Practices in the Post-COVID-19 Scenario. CRC Press.
10. Chauhan, R., Kaul, V., & Maheshwari, N. (2022). Indian indigenous knowledge system: Sustainable approach toward waste management. In Emerging Trends to Approaching Zero Waste (pp. 37-57). Elsevier. 
11. Chauhan, R., & Kaul, V. (2022). Human Resource Resurgence Post-COVID Aftermath. In HR 4.0 Practices in the Post-COVID-19 Scenario. CRC Press. Model
12. Chauhan, R., & Kaul, V. (2022). Blockchain Technology: Unlocking the Business Maze for Evolving Businesses and Start-Up. In Transformations Through Blockchain Technology (pp. 291-309). Springer, Cham.
13. Chauhan, R., & Kaul, V. (2021). Blockchain Technology: A Panacea for Medical Distribution Ailments. In Blockchain for Healthcare Systems (pp. 43 60). CRC Press.
14. Chauhan, R., & Maheshwari, N. (2021). Strengthening the Retention Rate of Massive Open Online Courses through Emotional Intelligence and Intrinsic Motivation. In Transforming Higher Education Through Digitalization (pp. 277-292). CRC Press.
15. Chauhan, R., Maheshwari, N. (2020). Emotional Intelligence and its impact on Occupational performance. Business Management & Social Innovation, Bloomsbury

Case Studies Published:

1. Maheshwari, N., Jindal, V., & Chauhan, R. (2026). Rebuilding Trust: CSR Challenges and Redirection.
2. Maheshwari, N., Dua, R., & Chauhan, R. (2023). Oxolloxo: Repositioning an Apparel Brand Through Social Media Intervention. SAGE Publications: SAGE Business Cases Originals.
3. Maheshwari, N., Mishra, D., & Chauhan, R. (2023). Reducing Employee Attrition Using Insights From Workforce Analytics. SAGE Publications: SAGE Business Cases Originals.

Paper Presented in National & International Conferences:

1. Presented a paper titled “To Study the Impact of Music in Creating and Maintaining Social Bonds (General Management)” at the 5th International Conference on Advances in Management & Technology (ICAMT-2025), held from 19th to 21st February 2025, organized by Jaypee Business School, JIIT Noida.
2. Presented a paper titled “Examining Role of Organizational Culture in Linking Transformational Leadership to Employee Retention” at the International Conference on Business Innovation, Transformation and Sustainability, organized by Faculty of Commerce and Management, SGT University, Gurugram, Haryana, held on 23rd–24th May 2025.
3. Presented a paper titled “Nari Shakti: Catalyzing Economic Growth through Women Entrepreneurs in Atmanirbhar Bharat” at the ICSSR Sponsored National Seminar, organized by Jaypee Business School, JIIT Noida, on 20th–21st September 2024.
4. Presented a paper titled “A study of the pluralistic pathways (Privritti-Nivritti marg) towards the attainment of life's ultimate goal and its impact on the financial decision making: evidence from Rajasthan” at the International Conference on Multidisciplinary Concepts in Management (ICMCM-2023), organized by GL Bajaj Institute of Technology & Management, Greater Noida, in association with California State University, San Bernardino, USA, held from 30th June to 15th July 2023.
5. Secured Third Position for presenting the paper “An Exploratory Study Of The Ashrama System: With Special Focus On Financial Aspect” at the 13th International Conference, organized by IES's Management College and Research Centre, Mumbai, on 28th February 2023.
6. Paper titled “A comprehensive literature review on the intervention of mental health mobile applications in selected sectors: with special reference to Covid-19.” in International Conference, K.R. Mangalam University, Gurugram, Haryana 20-21, October 2022.
7. Paper titled “Quality of life and Work Life Balance: A Literature Review” in International Conference, University of Engineering and Management, 01-02, April 2022.
8. Paper titled “Guna (Behavioural Qualities) Emotional Intelligence and Academic Success of University Students in India” in International Management Conference, GLA University, Mathura, 10-11, January 2020.
9. Presented a research poster An Initiative by Government of India “PRAGATI”: Ensuring proactive Governance and Timely Implementation” in a PAN IIM Conference, New Delhi, Organised by IIM Rohtak, December 12-14, 2019.
10. Research poster Guna (Behavioural Qualities) Emotional Intelligence and Academic Success of University Students in India” in in an international conference, ?The Science of Consciousness Conference'' at Interlaken from June 25 to June 28, 2019
11. Research Poster titled “An empirical study of Guna, Emotional Intelligence and Work Life Balance among working women” in a National Conference at Lal Bahadur Shastri Institute of Management, Delhi 19th Jan 2019.
12. Paper titled “The Impact of Guna and Emotional Intelligence on Work-life Balance among Female Professionals of Deemed Universities” in an International Conference at Amity University, Noida 27-28th Feb 2019.
13. Paper titled “Significance of Creating a sustainable workforce in the organization" in the international conference (BICON 2018 Co-sponsored by ICSSR) at Biyani Girls College, Jaipur, 25-28th Nov. 2019.
14. Paper titled “Urbanization in Rajasthan” in the National Seminar on Role of Urbanization in the context of Futuristic Socio Economic Development (Sponsored by U.G.C.) at Shri Khandelwal Vaish PG Girls College, Jaipur on 3rd Oct. 2018.
15. Paper titled “The effect of the degree of optimism and work stress of salespersons on their performance” in the second PAN IIM World Management Conference at IIM Kozhikode (IIMK), 5-8th Nov.2014

Books Published:

1. Chauhan, R., Mishra, D., & Maheshwari, N. (Eds.). (2026). Crowdsourcing and Value Co-creation in Human Resource Management. Emerald Group Publishing.
2. Chauhan, R., Goel, D. & Vashisht, N. (2026).  Bridging Innovation, Equity and Sustainaibility: Global Prespectives in an AI-Driven Era, Natal Publication
3. Chauhan R. & Kaul. V.(2025), "Blockchain Technology Unlocking the Value of 3Ts in the Business World", Taylor and Francis Publisher
4. Kapoor. S., Chauhan. R. & Vashisht. A(2024)., "Women Entrepreneurship Driving Economin Empowerment in Atmanirbhar Bharat", Integrity Education

Patent Published:

1. Personalized curriculum design with AI for adaptive learning in Higher Education. (Publication date 14/02/2025)

MOOCs & E-Content Development (MHRD–ARPIT):

1. “Challenges and Opportunities for Faculty Teaching Indian Ethos, Values and Culture” Resource Person & Module Developer, ARPIT Programme, CoE–National Resource Centre (NRC) in Management, PMMMNMTT, MHRD, Govt. of India, Banasthali Vidyapith, October 2019.
2. "New Areas of Policy Research for Management Teachers” Resource Person & Module Developer, ARPIT Programme, National Resource Centre (NRC) in Management, PMMMNMTT, MHRD, Govt. of India, Banasthali Vidyapith,January 2019
3. “Emerging Areas of Management” — Resource Person & Module Developer, ARPIT Programme, Centre of Excellence–National Resource Centre (NRC) in Management, PMMMNMTT, MHRD, Govt. of India, Banasthali Vidyapith, August 2019.
4. "Training & Development,” Moderator & Module Developer, ARPIT Programme, CoE–National Resource Centre (NRC) in Management, PMMMNMTT, MHRD, Govt. of India, Banasthali Vidyapith, October 2019

Sponsored Research Projects:

1. Co-PI, NFCG-funded project (2021–22): Governance Lessons from Ancient and Contemporary Times: Insights from Life Stories of Women Leaders, NCCG, Banasthali Vidyapith.
2. Member Research Coordination Team, NFCG-funded project (2019–20): Training Women for Leadership and Corporate Governance: Synthesis of Eastern and Western Practices, NCCG, Banasthali Vidyapith.
3. Contributor, Integrative Spiritual Care Course, Developed under the leadership of Prof. Sharda Nandram, Vrije University (Netherlands), associated with Chair Hindu Spirituality and Society, 2021. (International academic collaboration in e-content/course development).