Biography

Dr. Bhawna Agarwal is currently serving as Professor in the area of Quantitative Techniques and Operations. She is a distinguished academician and researcher with a PhD in Statistics (2006) and over 22 years of experience in academia. She has made significant contributions to the fields of business analytics, statistics, and management science through her teaching, research, and leadership roles.

She has expertise in teaching a variety of subjects, including Research Methodology, Business Research Methods, Business Analytics for Decision Making, Quantitative Methods, Business Statistics, Operations Research, and Practical Management Science.

She has an extensive research portfolio, with 27 publications indexed on Scopus, including 4 in Q1, 6 in Q2, 9 in Q3, and 8 in Q4 journals. In addition, she has 15 publications in prestigious Web of Science journals and has made her mark in the ABDC rankings, with 1 publication in the A category and 9 in the C category. Furthermore, she has published 22 research papers in other peer-reviewed journals.

Her research contributions are not limited to journals; she has also presented 14 research papers at renowned conferences held at institutions like Harvard University, Suffolk University, and the Indian Institutes of Management (IIMs) etc.

She has also authored 3 chapters and 3 articles published in edited books and institutional magazines. Her intellectual property includes 5 copyrights, with one more currently under application, highlighting her innovative contributions to her field.

As a Ph.D. supervisor, she has successfully guided 13 doctoral students to the completion of their PhD degrees. Additionally, she has contributed to the academic development of future scholars by evaluating 10 PhD theses as an external examiner.

Dr. Bhawna serves as the Editor-in-Chief of Indo-Asian journal of Information Research and Technology journal and is a member of the Editorial Boards of Indo-Asian Journal of Social Science and Management Research and Journal of General Management Research. She is actively involved in peer review for several prestigious journals and books published by leading academic publishers such as Emerald, Sage, and IGI Global.

As resource person, Dr. Bhawna has conducted numerous Faculty Development Programs (FDPs) at institutions such as JNU, DSE, University of Rajasthan, Ideal Institute, and Christ University. She is also a skilled trainer in advanced data analysis tools, including SPSS, AMOS, Smart PLS, Tableau, Power BI, and Excel VBA.

Publications:

ORCID: 0000-0002-3835-2699

Scopus ID: 57204478808

WoS ID: ABA-7653-2021

Google Scholar: https://scholar.google.com/citations?user=Bku3L2gAAAAJ&hl=en&oi=ao

Research Gate: https://www.researchgate.net/profile/Bhawna-Agarwal-3

Papers in Refereed Journals

1. Singh, P., Agarwal, B., Kaur, G., & Diwedi, R. (2024). Navigating the new normal: Financial constraints in startups - A bibliometric analysis and roadmap for future research. Environment and Social Psychology, 9(7). https://doi.org/10.59429/esp.v9i8.2840 (Scopus -Q4)
2. Sharma, J., Agarwal, B., & Malti, N. (2024). Examining the factors influencing eWOM through networking sites and the effect of eWOM on consumer’s purchase intention. Indian Journal of Marketing, 54(6). https://doi.org/10.17010/ijom/2024/v54/i6/173947 (Scopus-Q3)
3. Rastogi, T., Agarwal,B. & Gopal, G. (2024). Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image. Journal of Cleaner Production, 440, 140808. https://doi.org/10.1016/j.jclepro.2024.140808 (Scopus-Q1, ABDC-A)
4. Agarwal, S., Agarwal,B. & Gupta, R. (2023). Modeling the determinants of attitude and intention to use AI-enabled chatbots: A study of the Indian banking industry. International Journal of Electronic Business. (Accepted) (Scopus-Q3)
5. Gupta, U. & Agarwal,B.  (2023). A study of the role of financial technology in firm growth: The case of Indian MSMEs. Gurukul Business Review, 13.(Web of Science)
6. Vats, V., Agarwal,B. & Gupta, R. (2023). Trends and future research directions in online customer experience: Insights from bibliometric analysis. Gurukul Business Review, 19. (Web of Science)
7. Nelson, M. M. & Agarwal,B.  (2023). The rigmarole of negotiating double binds: A qualitative study of Indian women academics’ work-from-home routines in COVID-19 times. South Asian Journal of Business and Management Cases, 12(3). https://doi.org/10.1177/22779779231209374. (Scopus-Q4)
8. Agarwal, S., Agarwal,B. & Gupta, R. (2023). A study on customer experience of using chatbots in the banking sector with the moderating role of age and gender. International Journal of Electronic Finance.(Accepted) (Scopus-Q4)
9. Yadav, P., Agarwal,B. & Jones, M. (2023). Green marketing strategy adoption by Indian political party brands with special emphasis on marketing mix. Indian Journal of Marketing, 53(5). https://doi.org/10.17010/ijom/2023/v53/i5/172727. (Scopus-Q3)
10. Agarwal,B.  & Mythili, M. (2023). Impact of organizational and supervisory support perceptions on the turnover intentions of working mothers-to-be: A study of the Indian IT sector. International Journal of Business Analytics, 10(1). https://doi.org/10.4018/IJBAN.322304. (Scopus-Q3)
11. Vatsa, V., Agarwal,B. & Gupta, R. (2023). Unlocking the potential of loyalty programs in reference to customer experience with digital wallets. Innovative Marketing, 19(1), 20–32. https://doi.org/10.21511/im.19(1).2023.20. (Scopus-Q2)
12. Gupta, U. & Agarwal,B. (2023). The role of digital financial services on Indian MSMEs. Indian Journal of Finance, 17(2), 1–10. https://doi.org/10.17010/ijf/2023/v17i2/170125. (Scopus – Q2)
13. Agarwal, S., Agarwal,B. & Gupta, R. (2022). Chatbots and virtual assistants: A bibliometric analysis. Library Hi Tech, 40(4), 657–675. https://doi.org/10.1108/LHT-09-2021-0330. (Web of Science and Scopus-Q1)
14. Chaudhary, M., Agarwal,B. & Bhatia, M. (2022). Geographical indications in India: A case of handicraft industry in Uttar Pradesh. The Journal of World Intellectual Property, 25(3), 211–223. https://doi.org/10.1111/jwip.12244. (Web of Science and Scopus-Q2)
15. Arora, T. & Agarwal,B. (2020). An empirical study on determining the effectiveness of social media advertising. International Journal of E-Business Research, 6(2), 1–17. https://doi.org/10.4018/IJEBR.2020040104. (Web of Science and Scopus-Q3)
16. Shanmugam, M. & Agarwal,B. (2019). Support perceptions, flexible work options and career outcomes. Gender in Management: An International Journal, 34(4), 334–346. https://doi.org/10.1108/GM-12-2018-0157. (Web of Science and Scopus-Q1)
17. Arora, T. & Agarwal,B. (2019). Empirical study on millennials' perceived value and attitude towards social media advertising. Vision: The Journal of Business Perspective, 23(1), 56–69. https://doi.org/10.1177/0972262918821248.(Web of Science and Scopus-Q2)
18. Gupta, U., Agarwal,B. & Nautiyal, N. (2022). Determinants impacting the fintech adoption: A case on Indian MSME sectors. International Journal of Business Excellence. (Accepted) (Scopus-Q4)
19. Gupta, U. & Agarwal,B. (2022). Financial technology adoption - A case of Indian MSMEs. Finance: Theory and Practice, 26(6), 12–22.(Scopus-Q3)
20. Vatsa, V. & Agarwal,B. (2022). Factors impacting adoption and continuous use of contactless digital payments in the new normal. International Journal of Electronic Finance, 11(4), 287–299.(Scopus-Q4)
21. Dhillon, R., Agarwal,B. & Rajput, N. (2022). Experiential marketing strategies used by luxury cosmetics companies. Innovative Marketing, 18(1), 5–18. https://doi.org/10.21511/im.18(1).2022.05. (Web of Science and Scopus-Q2)
22. Gupta, U. & Agarwal,B.  (2021). Role of mobile technology in providing financial inclusion to MSMEs of India. ECS Transactions, 107(1), 19715. https://doi.org/10.1149/10701.19715ecst. (Scopus-Q3)
23. Rastogi, T., Agarwal,B. & Gopal, G. (2021). Consumers' awareness towards sustainable marketing practices: A study in the consumer electronics industry. ECS Transactions, 107(1), 15885. https://doi.org/10.1149/10701.15885ecst. (Scopus-Q3)
24. Chaudhary, M., Agarwal,B. & Bhatia, M. (2021). Socio-economic condition of small-scale producers in Varanasi: A case of Banaras Brocade and Saree. Journal of Intellectual Property Rights, 26(4), 301–315.(Scopus-Q4)
25. Dhillon, R., Agarwal,B. & Rajput, N. (2021). Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry. Innovative Marketing, 17(4), 62–74. https://doi.org/10.21511/im.17(4).2021.06. (Web of Science and Scopus-Q2)
26. Chaddha, P., Agarwal,B. & Zareen, A. (2021). Investigating the effect of the credibility of celebrity endorsement on the intent of consumers to buy digital wallets in India. Indian Journal of Economics and Business, 20(1), 1–15. (Scopus-Q1)
27. Arora, T., Agarwal,B. & Kumar, A. (2020). Impact of social media advertising on millennials' buying behavior. International Journal of Intelligent Enterprise, 7(4), 75–88. https://doi.org/10.1504/ijie.2020.110795. (Scopus-Q4)
28. Bhushan, N. & Agarwal,B.  (2019). Culture and personality: A study of impulsive buying behavior of Indian consumers. International Journal of Recent Technology and Engineering (IJRTE), 8(3S), 1742–1748. https://doi.org/10.35940/ijrte.C1097.1083S19. (Scopus-Q4)
29. Arora, T., Agarwal,B. & Kumar, A. (2018). A study of millennials’ preferences for social media advertising in Delhi NCR. Indian Journal of Marketing, 48(10), 56–64. https://doi.org/10.17010/ijom/2018/v48/i10/132334. (Scopus-Q3)
30. Khandai, S., Agarwal,B. & Gulla, A. (2015). Brand personality scale: How do Indian consumers interpret the personality dimensions? Asian Academy of Management Journal, 20(1), 27–47.(Scopus-Q3)
31. Khandai, S. & Agarwal,B. (2012). Efficacy of celebrity endorsement advertisements and its impact upon consumers’ brand preference and purchase decisions: An Indian perspective. International Journal of Knowledge, Culture and Change Management, 11(4), 1–13.(Scopus-Q4)
32. Agarwal,B. & Gupta, P. C. (2008). Estimation from incomplete sampling frame in case of simple random sampling. Model Assisted Statistics and Applications, 3(2), 123–132. https://doi.org/10.3233/mas-2008-3204. (Scopus- Q4)
33. Gupta, U., & Agarwal, B. (2022). Adoption of cashless transactions by the MSME sector of India. Pacific Business Review (International), 15(6), 102–112.(Web of Science)
34. Agarwal,B. & Gulla, A. (2022). Influence of social media marketing on customer equity drivers and purchase intention: Understanding the world's most valuable brand – Amazon. NMIMS Management Review, 30(3), 45–58. https://doi.org/10.53908/NMMR.300216. (Web of Science)
35. Bhushan, N., Agarwal,B.  & Kaur, G. (2021). Consumers’ buying behavior towards point-of-sales promotion: A PLS-SEM model. Indian Journal of Economics and Business, 20(2), 120–138.
36. Chaddha, P., Agarwal,B. & Zareen, A. (2021). A study of analyzing the effect of celebrity endorsement on consumer purchase intentions: Indian travel service industry. Vidyabharati International Interdisciplinary Research Journal, 13(1), 25–38.
37. Bhushan, N., Agarwal,B. & Kaur, G. (2021). Impulse buying behavior in retail stores: An empirical study. Journal of Critical Reviews, 7(15), 1829–1840.
38. Gulla, A., Agarwal,B. & Singh, S. (2021). Impact of social media data analytics on customer equity drivers and purchase intention: Understanding the world’s most valuable brand – Amazon. Turkish Online Journal of Qualitative Inquiry, 12(3), 230–240.
39. Chaddha, P., Agarwal,B. & Zareen, A. (2021). Investigating the impact of celebrity endorsement on consumers’ purchase intention towards online travel service industry in India. Turkish Journal of Computer and Mathematics Education, 12(11), 3201–3213.
40. Bhushan, N., Agarwal,B. & Kaur, G. (2020). Consumers’ buying behavior towards point-of-sales promotion: A literature review. International Journal of Mechanical and Production Engineering Research and Development (IJMPERD), 10(3), 89–99.
41. Bhushan, N. & Agarwal,B.  (2020). Buying behavior towards point-of-sales promotions: An empirical study. Test Engineering & Management, 83, 987–995.
42. Chaddha, P. & Agarwal,B.  (2019). Impact of source credibility attributes of celebrity endorsement on purchase intention of consumers in the Indian banking sector. Asian-African Journal of Economics and Econometrics, 19(2), 149–160.
43. Agarwal, B. (2019). Review of book Who cheats and how? Scams, frauds, and the dark side of the corporate world. South Asian Journal of Management, 26(3), 134–137.
44. Ghai, P., Agarwal,B. & Zareen, A. (2018). Investigating the impact of celebrity endorsement by the banking sector on consumer’s attitude towards availing their offered services. International Journal of Management Studies, 5(4), 62–75.
45. Bhushan, N. & Agarwal,B. (2018). An investigation into impulsive buying behavior: A study of urban consumers in Delhi/NCR. International Journal of Management Studies, 5(4), 48–60.
46. Khandai, S., Agarwal,B., Mafini, C., & Dhurup, M. (2017). Shopper typology of generation Y consumer in India. International Journal of Applied Business and Economic Research, 15, 123–135.
47. Agarwal,B.  & Singh, S. (2017). Estimation from super-population in case of finite population with incomplete sampling frame. International Journal of Research and Scientific Innovation (IJRSI), 4(6), 23–31.
48. Bhatia, M. & Agarwal,B. (2015). Intellectual capital disclosures in IPO prospectuses of Indian companies. International Journal of Social Sciences and Management, 2(1), 45–56.
49. Khandai, S., Agarwal,B. & Bajpai, S. (2014). Religion and its impact upon purchase behavior: A study of Indian consumers. International Journal of Arts & Sciences, 7(2), 91–100.
50. Khandai, S., Agarwal,B. & Gulla, A. (2012). Visual merchandising as an antecedent to impulse buying: An Indian perspective. International Journal of Business and Management Studies, 1(1), 56–67.
51. Khandai, S. & Agarwal,B.  (2012). Impact of television commercials upon the purchase behavior of urban Indian children. International Journal of Marketing & Technology, 2(4), 25–34.
52. Agarwal,B. (2011). Different Scientific Approaches in Behavior Research. International Journal of Arts & Sciences, 4(13), 23–35.
53. Agarwal,B. & Singh, S. (2017). Regression coefficient for finite population in case of probability proportional to size without replacement (PPSWOR). Advances in Economics and Business Management (AEBM), 4(4), 112–124.
54. Agarwal,B. & Gupta, P. C. (2012). Estimation from incomplete sampling frame under two-stage sampling design. Indian Journal of Statistics and Applications, 1(2), 45–55.
55. Agarwal,B. & Rode, R. (2009). Effect of staff communication skills in hospitals on patients to revisit. Management & Change, 13(2), 78–85.
56. Agarwal,B. (2007). Application of simulation techniques in retail management (supply chain). Prabandhiki, 1(2), 45–55.
57. Agarwal,B. & Gupta, P. C. (2007). Synergism in incomplete sampling frame using cluster sampling design. Management & Change, 11(1), 89–101.

Chapters in Books

1. Arora, T. and Agarwal, B. (2019). A Conceptual Framework of Predictors and Outcomes for Evaluating the Effectiveness of Social Media Advertisements in Theoritical and Empirical Development in Management and IT (ISBN No.: 978-93-87662-61-2).
2. Bhushan, N. and Agarwal, B.(2019). The Relationship between Point-of-Sales Promotion Techniques and Buying Behaviour of Customers: A Literature Review in Theoritical and Empirical Development in Management and IT (ISBN No.: 978-93-87662-61-2).
3. Chaddha, P. and Agarwal, B.(2019). Impact of Celebrity Endorsement on Consumers’ Purchase Intention: A Literature Review Review in Theoritical and Empirical Development in Management and IT (ISBN No.: 978-93-87662-61-2).

Papers in Conference Proceedings

1. Arora, T., & Agarwal, B. (2019, July 26-28). The role of advertising content and online motivations in shaping attitude of Indian millennials towards social media advertising. NASMEI Summer Marketing Information Systems Conference, IIM, Indore, India. Emerald Group Publishing (India) Private Limited. ISBN: 978-1-78635-428-0.
2. Arora, T., Agarwal, B., & Kumar, A. (2019, March 1). An empirical study on the effectiveness of social media advertising: A case of Indian millennials. 10th National Conference on Contemporary Management Research (NACCMAR-2019), Current Trends and Future Perspectives, Apeejay School of Management, New Delhi. ISBN: 978-93-84562-13-7.

Articles Published in Magazines

1. Agarwal, B. (2011, May-August). Current landscape of the United States retail pharmacy industry. The EDGE, 8(2).
2. Agarwal, B. (2008, January). Development in figures. The EDGE, 5(1).
3. Agarwal, B. (2007, October). Hospital management – A quantitative approach. The EDGE, 4(4).

Copyrights Published

1. Chaudhary, M., & Agarwal, B. (2024, February). Socio-economic impact of geographical indication certification (Copyright Registration No. L-143187/2024). Copyright Office, Government of India.
2. Mathur, N., & Agarwal, B. (2024, March). Role of workplace spirituality on quality of work life, job satisfaction, and job involvement: Moderating effect of demographic variables (Copyright Registration No. L-145851/2024). Copyright Office, Government of India.
3. Arora, T., & Agarwal, B. (2024, May). A framework of assessing the effectiveness of Facebook advertising (Copyright Registration No. L-148002/2024). Copyright Office, Government of India.
4. Rastogi, T., & Agarwal, B. (2024, July). Impact of sustainable marketing practices on purchase intention (Copyright Registration No. L-150737/2024). Copyright Office, Government of India.
5. Vats, V., & Agarwal, B. (2024, September). Impact of customer experience on continuance intention with customer loyalty and customer satisfaction as a mediator (Copyright Registration No. L-154463/2024). Copyright Office, Government of India.

Papers Presented in Conferences

1. Bhatnagar, M., & Agarwal, B. (2022, October 28-29). A bibliometric analysis and content analysis of e-commerce systems and cyber security. International Conference of Contemporary Issues in Emerging Markets (CIEMC 2022), IIM, Bodh Gaya. IIM Bodh Gaya.
2. Chaudhary, M., & Agarwal, B. (2022, October 28-29). Impact of GI certification on consumer’s purchase intention towards traditional handloom products. International Conference of Contemporary Issues in Emerging Markets (CIEMC 2022), IIM, Bodh Gaya. IIM Bodh Gaya.
3. Chaudhary, M., Agarwal, B., & Bhatia, M. (2022, January 16). An exploration of socio-economic status and awareness level of small-scale producers in Varanasi towards geographical indication protection. 12th International Conference on Global Information and Business Strategies, Gitarattan International Business School, Rohini, Delhi, India. GIBS.
4. Arora, T., Agarwal, B., & Kumar, A. (2018, April 20-21). Impact of social media advertising on millennials’ buying behaviour in Delhi-NCR. International Conference on Digital Economy – Innovation and Challenges, Department of Commerce, Maharaja Agrasen College, University of Delhi, New Delhi.
5. Bhushan, N., & Agarwal, B. (2017, July 22-23). An investigation into impulsive buying behavior: A study of urban consumers in Delhi/NCR. International Conference on Contemporary Issues in Science, Engineering & Management (ICCI-SEM-2017), Karnataka.
6. Agarwal, B., & Singh, S. (2017, June 10). Regression coefficient for finite population in case of probability proportional to size without replacement (PPSWOR). World Congress on Interdisciplinary Innovative Research in Education, Law, Governance, Gender Studies, Humanities and Various Management Practices, JNU, New Delhi.
7. Agarwal, B. (2011, May 30-June 2). Different scientific approaches in behavior research. IJAS, Harvard University, Boston, USA.
8. Agarwal, B. (2011, April 20-21). Globalization of the companies: How to develop the code of ethics. National Conference on Strategic Management of Business Development: Issues and Prospects, Baba Farid College of Management and Technology, Bhatinda, Punjab, India.
9. Agarwal, B., & Ahuja, G. (2011, March 4-6). Meta-analysis—An integrated approach for research. International Conference on Strategies & Innovations for Sustainable Development in Organizations, GGS Indraprastha University, New Delhi, India.
10. Agarwal, B., & Singh, S. (2011, January 1-4). Globalization of management institutes: Significance of cross-site knowledge sharing. Eighth AIMS International Conference on Management (AIMS-8), IIM Ahmedabad, Gujarat, India.
11. Agarwal, B., & Singh, S. (2010, December 27-28). SERVQUAL model to determine service-quality of management institutes in India. International Conference on Management Practices & Research (ICMPR), Apeejay School of Management Dwarka, Delhi.
12. Agarwal, B., & Singh, S. (2010, November 7). Implementing Six Sigma technique in management institutes. Knowledge Globalization International Conference, Suffolk University, Boston, USA.
13. Agarwal, B. (2008, March 15). Selection of preference scale for pairwise comparisons in analytical hierarchy process. International Seminar, Rukmini Devi Institute of Management, New Delhi.
14. Agarwal, B. (2008, May 15). Information communication technology (ICT): A tool for development of management practices. National Conference on Changing Paradigms in Management, Apeejay School of Management, New Delhi.

Roles in Conferences

1. Session Chair - Building a resilient economy: Policies and strategies for sustainable growth. (2024, July 6). International Conference, Jaipuria Institute of Management, Indirapuram. Jaipuria Institute of Management, Indirapuram.
2. Session Co-Chair - International Conference on Emerging Trends in Research in Entrepreneurship, Accounting, Business & Management. (2018, March). International Conference, Amity University, Noida. Amity University.
3. Session Co-Chair - Advancements in commerce, management, and entrepreneurship: Paradigm shift in Industry 4.0. (2020, January). International Conference, Amity University, Noida. Amity University.
4. Co-Convenor - 4th International Conference on Entrepreneurship, Innovation, and Leadership (ICEIL 2022). (2022, January 20-22). International Conference, Amity University, Noida. Amity University.
5. Convenor - International Conference on Business Transformation for Sustainable Entrepreneurship and Value Creation. (2023, December 14-15). International Conference, Amity University, Noida. Amity University.

Ph.D. Supervision

Awarded

1. Arora, T. (2020). Impact of social media advertising on millennials' purchase decision with reference to electronic products: A study of select cities of Northern India.
2. Bhushan, N. (2021). Consumers' buying behavior towards point-of-sales promotions in retail stores in India.
3. Chaddha, P. (2021). Investigating the effect of celebrity endorsement on consumers' attitude: A comparative study in three categories of buying decision.
4. Dhillon, R. (2022). A study of the efficacy of experiential marketing on customer satisfaction and customer loyalty.
5. Gupta, U. (2023). A study of evolution in financing patterns of micro, small, and medium enterprises in India.
6. Mathur, N. (2023). Role of workplace spirituality on quality of work life, job satisfaction, and job involvement with special reference to higher education sector employees.
7. Vats, V. (2023). Customer experience study on continuance intention of digital wallets.
8. Chaudhary, M. (2024). Socio-economic implications of geographic indication certification on the handicraft industry.
9. Rastogi, T. (2024). Impact of sustainable marketing practices on customer loyalty and purchase intention with reference to consumer electronics.
10. Yadav, P. (2024). A study of political parties' green marketing positioning strategy on voter attitude and behavior.
11. Agarwal, S. (2024). A study on adoption of chatbots with reference to the banking industry.
12. Bhatnagar, M. (2024). Impact of cyber frauds on trust in e-commerce with respect to risk perceived.
13. Sharma, J. (2024). Cyber frauds in stages of e-commerce with reference to antecedents of trust.

FDP/Workshops/Training Programs as Resource Person

1. UGC-Malviya Mission Teachers’ Training Centre. (2024, November 11-23). Refresher course: Demystifying statistics (1.5 hours). University of Rajasthan.
2. Christ University, Ghaziabad. (2024, July 27). Workshop for PhD scholars: Parametric vs Non-Parametric Tools: A Situation-Based Analysis (1.15 hours).
3. Amity University, Noida. (2023, October 12). Knowledge Sharing Session: Literature Review Using AI Tools (3 hours).
4. The Institute of Chartered Accountants of India. (2023, May 20). Invited lecture: Understanding Basic Concepts, Methods of Research (3 hours). 5th Online Batch of Certificate Course on Fundamental & Technical Analysis of Stocks including Equity Research (FATA), ICAI.
5. Amity University. (2022, August 23-30). Training Program: Data Analytics using SPSS (15 hours).
6. Amity University. (2022, August 31–September 4). Professional Development Program: Data Analytics using Tableau (10 hours).
7. Centre for Professional Development in Higher Education (CPDHE), UGC-HRDC, University of Delhi. (2022, June 25). Invited lecture: Demystifying Statistics (1.5 hours). Faculty Induction Programme (FIP-3).
8. Jawaharlal Nehru University. (2021, January 6). Invited lecture: Demystifying Statistics – How to Choose a Statistical Test (1.5 hours). Faculty Induction Program - II.
9. Amity University. (2021, September 6–10). FDP: Parametric vs Non-Parametric Test using SPSS (9 hours). Quantitative and Qualitative Methods.
10. Amity University. (2020, June 7). Knowledge Sharing Session: A Glimpse of PLS-SEM by Smart PLS 3 (6 hours).
11. Amity University. (2020, May 2). Knowledge Sharing Session: Multiple Response Analysis on SPSS: A Segment of Qualitative Research (6 hours).
12. Ideal Institute of Management and Technology. (2019, July 16–22). Integrated technologies, approaches, and effective didactical mechanism into teaching, learning and research in current scenario: Demystifying parametric and non-parametric test (3 hours). FDP.

Academic Outreach: Journal

1. Editor-in-Chief - Indo-Asian Journal of Information Research and Technology, 2024–present. Domain: Applied Data Science. Nature: Academic.
2. Editorial Board Member - Indo-Asian Journal of Social Science and Management Research, 2024–present. ISSN: 3048-8966. Domain: Social Science and Management. Nature: Academic.
3. Editorial Board Member- Journal of General Management Research, July 2021 onwards. ISSN: 2348-2869. Domain: Management. Nature: Academic.
4. Reviewer - International Journal of Business Analytics (IJBAN), July 2020 onwards. ISSN: 2334-4547. Domain: Management. Nature: Academic.
5. Reviewer - Equality, Diversity and Inclusion: An International Journal, 2020 onwards ISSN: 2040-7149. Domain: Management. Nature: Academic.
6. Reviewer - Gender in Management: An International Journal, 2019 onwards. ISSN: 1754-2413. Domain: Management. Nature: Academic.
7. Reviewer - Asia Pacific Journal of Marketing and Logistics, 2020 onwards. ISSN: 1355-5855. Domain: Management. Nature: Academic.
8. Reviewer - Journal of Retailing and Consumer Services, 2019 onwards. ISSN: 0969-6989. Domain: Management. Nature: Academic.
9. Reviewer - Indian Journal of Marketing, 2022 onwards. ISSN: 0973-8703. Domain: Management. Nature: Academic.
10. Reviewer - Journal of Political Marketing, 2022 onwards. ISSN: 1537-7857. Domain: Management. Nature: Academic.
11. Reviewer - NMIMS Management Review, 2022 onwards. ISSN: 0971-1023v. Domain: Management. Nature: Academic.
12. Reviewer - Journal of Commerce and Business Studies, 2023 onwards. ISSN: 2322-0767. Domain: Commerce. Nature: Academic.
13. Reviewer - Vision: The Journal of Business Perspective, 2023 onwards. ISSN: 0972-2629. Domain: Management. Nature: Academic.

Academic Outreach: External Examiner – PhD Thesis

1. Agarwal, R. (2024, July). Impact of CRM practices on organizational performance with special reference to selected pharmaceutical companies in Rajasthan region. Banasthali Vidyapith.
2. Gupta, J. (2024, March). Impact of financial welfare schemes on employee satisfaction and organizational productivity in SMEs. Banasthali Vidyapith.
3. Mallick, P. (2024, March). A study of cashless economy and its impact on MSMEs with special reference to Rajasthan. Apex University, Jaipur.
4. Sufiya. (2023, February). Empirical study on dynamic linkages of global regional integration (NAFTA & BRICS) stock market indices. University of Delhi.
5. Bahaduriya, A. A comparative analysis of customer satisfaction between public and private sector banks in the New Delhi area. Noida International University.
6. Kaushal, B. (2022, September). A study of changing labor laws and its impact on industrial relations with special reference to manufacturing sectors. Noida International University.
7. Bhardwaj, E. (2022, August). Marketing strategies for the promotion of ecotourism at hill stations: An empirical study with reference to the tourism industry of Himachal Pradesh. Noida International University.
8. Sharma, D. (2022, August). The changing nature of employee and employer expectations in the context of the beverage industry in India. Noida International University.
9. Sharmila. (2020, November). On some boundary layer flow problems with special reference to heat transfer. Maharaj Vinayak Global University, Jaipur.
10. Co, S. (2018, October). Fitting of linear trend based on life expectancy at birth in Kerala. Maharaj Vinayak Global University, Jaipur.

Membership of Professional Bodies:

Full Professional Member of International Association of Educators and Researchers.

Achievement

Excellence in Teaching – award received by CII in 2014.