Biography

Dr. Charu Sijoria is an Associate Professor of Management at Jaypee Business School, JIIT University, Noida specializing in Marketing and Business Analytics. She has completed her Ph.D. in Marketing from Indian Institute of Technology, Kharagpur. Her Ph.D. thesis was titled “Antecedents of Positive Electronic Word of Mouth and their Impact on Consumer Based Brand Equity.” She holds a Master’s Degree in Business Administration from IIIT Allahabad. She has done her Bachelor’s degree in Computer Science from UIET, Kanpur University.

Publications:

1. Yadav, N., & Sijoria, C. (2026). Social media content as a catalyst in zero-waste consumption: the multiple mediation analysis using the GFT and SOR model. Journal of Global Responsibility, 17(3), 513-532. (Scopus, ABDC)
2. Yadav, N., & Sijoria, C. (2025). Antecedents of Green Product Purchase Intention: A Systematic Literature Review. South Asian Journal of Management, 32(4), 124-153. (ABDC)
3. N. Yadav, C. Sijoria (2024). “Consumer Shift from Fast Fashion to Thrift Fashion: An Application of Goal Framing Theory.” Business Perspectives and Research https://doi.org/10.1177/22785337241255832 (Scopus, ABDC)
4. Yadav, N., & Sijoria, C. (2024). Drivers of Zero-Waste Purchase Decisions: The Mediating Role of the Theory of Planned Behavior. Indian Journal of Marketing, 54(9), 37-53. (Scopus, ABDC)
5. Upadhyaya, A. S., & Sijoria, C. (2024). Customers’ Purchase Intention of Green Cosmetics in India: Empirical Validations Using an Extended Theory of Planned Behavior (TPB). Indian Journal of Marketing, 54(8), 60-77. (Scopus, ABDC)
6. Upadhyaya, A. S., & Sijoria, C. A Systematic Literature Review of two Decades on studying Green Purchase Intentions. Int. J. of Business Innovation and Research. (Scopus)
7. Upadhyaya, A. S., & Sijoria, C. (2024). Enablers and Roadblocks for Green Cosmetics Entrepreneurs in India: An Exploratory Study. AMC Indian Journal of Entrepreneurship, 7(1), 21-31. (Peer Reviewed)
8. Upadhyaya, A. S., & Sijoria, C. (2024). Past and future of green consumer purchase behaviour: a bibliometric study. International Journal of Bibliometrics in Business and Management, 3(3), 295-311. (Peer Reviewed)
9. Vishwakarma, P., Mukherjee, S., Datta, B., & Sijoria, C. (2023). Understanding the Adoption of Traditional (2D) and Virtual Reality (3D) Online Grocery Store in India: An Exploratory Study. Global Business Review, 09721509231202002. (Scopus, ABDC)
10. Barsaiyan, S., & Sijoria, C. (2022). Identification of the Preferences Signals of Facebook Algorithm in Prioritising Page Posts on Users’ Feeds. A Journal of Management, 1, 14. (Peer Reviewed)
11. Barsaiyan, S., & Sijoria, C. (2021). Twitter blue tick-A study of its impact on society. Indian Journal of Marketing, 51(11), 38-52. (Scopus, ABDC)
12. Shakeel, M., Barsaiyan, S., & Sijoria, C. (2020). Twitter as a customer service management platform: A study on Indian banks. Journal of Content, Community & Communication, 11(6), 84-104. (Scopus)
13. Sijoria, C., Mukherjee, S., &Datta, B. (2018). Impact of the Antecedents of eWOM on CBBE. Marketing Intelligence & Planning, 36(5), 528-542. (Scopus, ABDC)
14. Sijoria, C., Mukherjee, S., &Datta, B (2018). Impact of the Antecedents of Electronic Word of Mouth on Consumer Based Brand Equity: A Study on Hotel Industry. Journal of Hospitality Marketing & Management, 28(1), 1-27. (Scopus, ABDC)
15. Sijoria, C., Mukherjee, S., &Sengupta, S. (2017). What makes eWOM viral? International Journal of Internet Marketing and Advertising, 11(4), 287-306. (Scopus, ABDC)

Book Chapters:

1. Chauhan, R., Kapoor, A. D., Kapoor, S., & Sijoria, C. (2025). Fostering a Resilient Organisational Culture Through Digital Transformation. In Digital Transformation of Business World: A Managerial Perspective. Emerald Publishing Limited.
2. Singh, M., Kapoor, S., Goel, D., & Sijoria, C. (2024). Impact of Employee Perception of CSR on Employee Engagement Practices: A Study of Selected Manufacturing Organizations of Delhi/NCR. In Resilient Businesses for Sustainability (Vol. 34, pp. 73-82). Emerald Publishing Limited.
3. Misra, R. K., Shrivastava, A., & Sijoria, C. (2023). Introduction to Technology, Management and Business: Evolving Practices. In Technology, Management and Business: Evolving Perspectives (pp. 1-5). Emerald Publishing Limited.

Books:

1. Misra, R. K., Shrivastava, A., & Sijoria, C. (Eds.). (2023). Technology, Management and Business: Evolving Perspectives. 31 (Advanced Series in Management Vol 31). Emerald Publishing Limited.
2. Kapoor, S. & Sijoria, C. (2020). “Sustainability in Business Practices”. Excel India Publishers.

Papers Presented/Published in Conference Proceedings

1. Sijoria, C. (2025). Online Reviews and Airlines Booking Intention: A Text Analytics Approach. International conference of International Association of Technology and Management (IATM) and 25th GLOGIFT, held at Point Park University, Pittsburgh PA, USA, during May 28–31, 2025.
2. Yadav, N., & Sijoria, C. (2024, February 22-24). Barriers of Green Purchase Intention: Assessing Greenwashing and Skepticism in the Indian Landscape. International Conference on Advances in Management and Technology, Noida, India.
3. Yadav, N., & Sijoria, C. (2024, January 22-24). Unlocking Zero-Waste Purchase Decisions: How Willingness to Pay a Premium Shapes Purchase Behavior? [Paper Presentation]. 9th PAN IIM World Management Conference, Sambalpur, India.
4. Upadhyaya, A. S, & Sijoria, C. (2024, January 22-24).  “Green Cosmetics Entrepreneurs in India: An Exploratory Study”, in 9th PAN IIM World Management Conference, Sambalpur, India, 2024.
5. Srivastava. N, Sijoria. C. (2024, January 22-24) “Collaborative Consumption: A study on motivational factors towards adoption of ride sharing applications/platforms in India”, in 9th PAN IIM World Management Conference, Sambalpur, India, 2024.
6. Yadav, N., & Sijoria, C. (2023, December 04-06). New Environmental Paradigm and Zero Waste Purchase Intention [Paper Presentation]. Australian and New Zealand Marketing Academy, Dunedin, New Zealand. 
7. Yadav, N., & Sijoria, C. (2023, August 04-06). The Impact of Social Media on Zero Waste-Conscious Consumers’ Purchase Intention [Paper Presentation]. American Marketing Association, San Francisco, US.
8. Yadav, N., & Sijoria, C. (2023, February 23-25). Zero Waste Purchase Decisions: A Study on Indian Consumers [Best Paper Award]. International Conference on Advances in Management and Technology, Noida, India.
9. Yadav, N., & Sijoria, C. (2022, February 24-26). Change in Consumer Preference From Fast Fashion to Thrift Fashion: The Role of Instagram [Paper Presentation]. International Conference on Advances in Management and Technology, Noida, India.
10. Sijoria, C. & Mukherjee, S. (2017). A Meta-Analysis on the Effect of Triggers of Electronic Word of Mouth on Consumer Based Brand Equity, presented at Summer AMA Conference, held at San Francisco, U.S.A, during August 4-6, 2017.
11. Sijoria, C. & Mukherjee, S. (2017). Triggers of eWOM Intention and their Impact on CBBE: A Qualitative Study, presented at the 17th Consortium of Students in Management Research (COSMAR) held at IIScBanglore, India, during November 20-21, 2017.
12. Sijoria, C. & Mukherjee, S. (2017). eWOM Intention, Its Antecedents and Impact on CBBE: An Empirical Study of Hotel Industry, presented at 5th PAN IIM Conference held at IIM Lucknow, India, during December 14-16, 2017.
13. Sijoria, C. & Mukherjee, S. (2018). Impact of electronic Word of Mouth Intention on Consumer Based Brand Equity: The Mediating Role of Brand Image and Brand Awareness, presented at 25th Annual Conference of American Society of Business and Behavioral Sciences, held at Las Vegas, U.S.A, during March 15-18, 2018.