Biography

Dr. Shradha Kabra is presently working as Assistant Professor (Senior Grade) in Jaypee Business School, JIIT, Noida. She has dedicated several years to teaching in colleges affiliated with the University of Delhi. She has also served as a faculty in Jamia Millia Islamia, Indira Gandhi National Open University (IGNOU), Institute of Management Technology (IMT) Ghaziabad, and Birla Institute of Management Technology (BIMTECH), Greater Noida. Through her diverse teaching engagements across these prestigious institutions, she has gained credible knowledge in business communication and pedagogy, thus, contributing significantly to student development and academic excellence.

RESEARCH PAPERS AND WORKING PAPERS:

1. Kabra, S., & Singh, P. (2023). Envisaging creative tourism through boutique hotels: An integrated framework of transformative experience. Tourism Recreation Research, 1–17. https://doi.org/10.1080/02508281.2023.2235783 (ABDC-A), Scopus indexed
2. Shrivastava, A., Kabra, S., & Kapoor, M. (2023). Reappraising the Relationship Between Interview Anxiety and Performance Outcome in a Computer-Mediated Setting. Business and Professional Communication Quarterly, 0(0). https://doi.org/10.1177/23294906231160672 (ABDC-C), Scopus indexed
3. Kabra, S. (2023), "Hotel owners’ perception of tourism in India during the COVID-19 pandemic", International Journal of Tourism Cities, Vol. 9 No. 1, pp. 95-110. https://doi.org/10.1108/IJTC-03-2022-0061 (ABDC-C), Scopus indexed
4. Kabra, S., Dass, S. and Popli, S. (2022), "An analysis of celebrity repositioning through reality television", Arts and the Market, Vol. 12 No. 1, pp. 52-69. https://doi.org/10.1108/AAM-09-2020-0032 (ABDC-C), Scopus indexed
5. Kabra, S., & Dass, S. (2024). Licious’s Response to the COVID-19 Pandemic: A Step Towards Crisis Communication? FIIB Business Review, 13(1), 18-26. https://doi.org/10.1177/23197145221081916 (ABDC-C), Scopus indexed